It’s hard to stand out and educate your customers.
In a digital marketing world, your clients can’t tell the difference between marketing materials and educational materials.
Sure, you send newsletters, write blog posts, and post to social media.
But even what’s educational and meant to position you as a company to trust, is often rejected at first glance because it still looks and feels like advertising.
This solves that problem.
*** Here’s the PERFECT sales and conversion booster THAT NEVER GETS REJECTED OR IGNORED***
Write your own book on cleaning and become the trusted expert!
I’ve written the book for your company. You’ll get private label rights to use my book in your city.
Click the video above to see a quick walk-through of the book
* Start Working With Clients Who Know What They’ll Lose If they DON’T hire you…
* Never Deal With An Uneducated Cleaning Prospect Again
* Never Deal With Prospective Clients Beating You Up About Your Price
P.S. Stop throwing thousands of dollars away on advertising and do something to build TRUST so you hold a position in the market.
How much are the private label rights and customization?
$997 total. That’s it. The fee includes graphic design, customization of the cover, small changes to one chapter, and rights to use the book in your city. The only other thing you’ll need to pay for is the printing of each book.
How much is it to print each copy?
Approximately $2.85 plus a small shipping fee.
Is there a minimum order to get a book printed?
There’s no minimum.
Can I change some or part of the book?
There is room for changing small parts of the book. Typically, a carpet cleaning company may want to change the section about the method of cleaning if they strictly do dry cleaning. Small amounts can be changed for no charge, but changing more than a couple hundred words or changing text in several places may have a small additional fee.
Right now is a very crucial time for planning your marketing.
Do you want to start spring cleaning at the beginning of March or wait until April?
The first few years I was in business, I sat around and waited for the spring rush to come.
And it eventually came…but it did NOT come as soon as I wanted it.
So then I put a few marketing techniques in play and WA-LAH…spring cleaning came earlier.
I just shot this video that explains and gives you examples.
P.S. This works to get spring cleaning jobs booked even in snowy areas. In fact, I have a specific advertising piece in the video for areas where it snows.
P.P.S. The main goal is to get them calling EARLIER and get your schedule BOOKED NOW. That’s what this is all about.
Also, keep watching your email. I’ll be sending out a series of Winter marketing tips over the coming weeks. And soon, I’ll be doing a Free “Winter Marketing Prep” webinar.
An Ad Club member recently asked me to put together a Marketing Calendar to see a plan for the entire year by dates. So here’s the marketing calendar. This will put the whole picture together for you in a snapshot.
I thought this would be a good start to the year to get some guys thinking about how to plan their marketing. I’ll be putting out my updated Winter Marketing Plan pretty soon with some specifics on these tactics.
I’ve had my cleaning business for at least a few presidential elections and I know that business tends to slow down a couple weeks before the election.
Why does business slow down?
People are only thinking about the election.
So why not join the conversation already going on their minds with a funny political ad campaign to your clients and prospects via mail, email, and Facebook?
This video will show you what I mean.
You might as well join the conversation they’re already thinking about…and then put your own spin on it.
I’ve been busy getting my book published. That’s why you haven’t heard from me in a while.
Now it’s proofed and ready to be released Tuesday, AUGUST 16th.
The title is “Killer Advertising for Cleaning Businesses- The Hitman’s Guide.” It’s an easy read with picture examples.
Watch your email and Facebook because I’ll be giving some killer bonuses to the first 100 people who buy it on Amazon.
*** Here’s the TEST to see if your cleaning clients remember you? ***
I had lunch the other day with Wayne Rainbolt, one of my Ad Club members. We started talking about how to get MORE referrals and keep MORE of our clients.
Wayne said, “My clients forget my company name right away. I know this because they ask who to make the check out to at the end of nearly every job.”
I said, “That’s the test. If your client asks what your company name is while you’re still in their house…there’s NO WAY they’ll remember you without marketing back to them.”
It’s the cold, hard truth with every cleaning company. You spend BIG $$$ marketing to them. You hand them a business card, bottle of spot remover, and brochure. It’s written on your shirt for crying out loud…
…and they STILL CAN’T REMEMBER YOUR COMPANY NAME.
Do you think they’ll remember you a week later when their neighbor asks who they hired to get their carpet and floors so clean? NOPE.
Is there much hope they’ll remember you six months or one year later when they need their carpet cleaned again? NO WAY!
You need client retention systems in place.
This is the MOST valuable marketing you can do in your cleaning biz.
See this video that shows you one of the great client retention systems we use.
Watch for the book company out this Monday, August 15th. It’s got some great examples that me and other cleaners have used to grow their business.
What can you add in your marketing to make your cleaning business unstoppable?
Let’s see what the largest corporations do to build their empire. And then, I’ll show you how this works for a cleaning advertising campaign.
See the video above.
This is kind of stuff that most small cleaning businesses think they can’t do, so they don’t even try. But making a few simple changes to your marketing can make a huge difference.
P.S. If you’ve been struggling to make your marketing work for you or you want to make your company brand stronger, you need to see this.
