Branding

Have You Heard About This?

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Sign up for the Ad Club now and get this software FREE.

Did you hear what happened?

This may be one of the biggest opportunities for cleaning businesses in a while.

For the past few weeks, we’ve been setting up marketing automation software for clients.

It sends automated thank you and reminder emails, texts, and generates reviews.

It does scheduling on your website, phone, or desktop computer.  Yes, clients can even book on your website.

Then, we found a way to set up automated emails so you can send monthly email newsletters to past clients, prospects, realtors, and property managers.

So NOW we’re adding monthly email templates that are built into your software already done!  It’s all included FREE for Ad Club Members.

Oh…Did I mention the software is still FREE to ad club members who sign up now or who are currently signed up?

This is perfect for any cleaning business that wants automated client marketing.

There’s now a FREE way to set up sending up to 300 emails a day!  It’s all part of the package.

Check out the sign up link above for details.

Unique Selling Point for Cleaning Businesses

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This is one of the MOST IMPORTANT things to get about marketing.

If you want to charge more and be sought after by your clients, you need a good USP.

What is a USP?

It’s a unique selling point or proposition.

How can you use a USP to get higher prices?

How can a USP give you faithful clients that will NEVER use another cleaner?

A statement that says you’re different in a way that benefits your client.

It does NOT have to be a slogan, but it can be.

It does NOT have to be something your competition isn’t doing.

It DOES have to be something your competition isn’t known very well for doing.

If they are known for it, you’re simply doing “me too” marketing, which is weak.

It DOES have to be backed up by marketing and company procedures.

It DOES have to be believable!

How is Your Cleaning Business Different?

A good USP will bring you faithful clients that will NEVER use another cleaner.

It’s basically a statement that says you’re different in a way that benefits your client.

It does NOT have to be a slogan, but it can be.

It does NOT have to be something your competition isn’t doing.

It DOES have to be something your competition isn’t known very well for doing.

It DOES have to be backed up by marketing and company procedures.

It DOES have to be believable!

Find out how to put your own USP into play to get higher job tickets and more faithful clients.  This is the key to building a better brand.

 

Good USPs.

 

The best guarantees in Atlanta.

 

Your neighborhood cleaning company.

 

Trusted cleaning company with a spotless reputation.

 

Carpet dries 5X faster.

 

Low residue carpet cleaning.

 

Fastest response time of any cleaning or restoration company.

 

Service is on time or it’s FREE.

 

Pet odor removal experts.

 

Certified, trained cleaning experts.

 

Commercial cleaning experts.

 

All natural, environmentally friendly cleaners.

 

Stain removal experts that can remove any stain…guaranteed.

 

Disinfectant specialists.

Is Your Cleaning Business Open?

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Click Here to Join My Ad Club and Get All of These Templates and Designs Done for You

Cleaning business open?

Your cleaning clients don’t know.

If you’re open, LET THEM KNOW.

Here’s a video with some ways to do that.

Your clients are the most valuable asset in your company.  Tell them what you’re doing.  Tell them you’re available.

P.S.  Many cleaners are doing much better…especially when they start doing these marketing tactics.

 

 

 

 

Love Your Cleaning Clients This Valentine’s Day

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Sign up for Hitman Ad Club Here to Get All These Templates, Support, and Coaching.

Your cleaning business relies on getting new clients.
…And keeping existing clients.

February is the PERFECT time…in prep for spring.

Watch this video to see how to keep clients and get new ones.

Here’s what happens when you show your clients love:

* They’ll never use anyone else because they’re more connected to you.

* They are MORE apt to refer you in the spring.

* They’ll feel better about spending more money with you.

But wait, there’s MORE!  It runs full circle!

Here’s what happens to prospects who aren’t clients yet:

* Surrounding neighborhoods will see the love you have for your clients and want to use you.

* Online users will see how you care about your clients and want to use your cleaning service.

Realtors, Flooring Retailers, Interior Designers, and other people see it and want you too.

It’s a perfect time to do it right now, so get started!

Do this and it’ll help you prime your business for a killer SPRING.

How to Use Client Education to Double Your Sales

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To grow your cleaning business, you need sales.

You can get MORE sales by educating your clients and prospects.

This is what the most successful cleaners I know do.

See this new video.

Do this with email marketing, postcards, newsletters, LinkedIn, and Facebook.

It’s about marketing to Clients, Prospects, Realtors, Retailers, Property Managers, Pet Groomers, Contractors, Vet…or ANYONE who can refer your service.

Do Client Newsletters Still Work? [New Article in Cleanfax]

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This is a challenge for cleaners: 

How to get clients to call for your different services, charge what you’re worth, and refer you more frequently.

The Solution:

Mix digital marketing with other media to reach MORE clients.

See my new article in Cleanfax Magazine here:

https://cleanfax.com/marketing-advertising/do-client-newsletters-still-work

I’ll show you what to communicate and which media to communicate with.

The Good, the Bad, and the Ugly…

Find out the GOOD and BAD points of different media that is used to market to past cleaning clients and hot prospects.

It’s up to you to make sure your clients NEVER forget you and to educate them about all of your services.  How else will you do it?

Cleaning Reminders

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Your cleaning clients forgot you:  Here’s how to remind them.

Spring is almost here, so it’s a great time to remind your clients.

This will help you:

* Get clients calling you instead of your competition.

* Get MORE referrals.

* Get bigger job tickets.

I’ll show you ways to do this with inexpensive postcards, flyers, and email newsletters.

See one flyer that has gotten some of my clients the BIGGEST advertising response they’ve ever gotten.

Cleaners Were Ticked

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Go Here to Sign up for the Ad Club and Get Newsletters, Postcards, and More Done-for-You.

A large supplier of cleaning newsletters recently decided to STOP operations.

Many cleaners were disappointed and complained on Facebook.

They LOVED the REPEAT clients and REFERRALS they got from sending these newsletters.

But it’s okay. You can still get cleaning newsletters and postcards.

And here’s the GOOD NEWS…

You can get these large, glossy, full-color newsletters done for MUCH less.

It’s around 44 cents for EVERYTHING (printing, postage, folding, and labeling). All done for you.

Or you can get the newsletter and send it yourself for as little as $85 for 1000 tri-folded, glossy newsletters.

See some of the templates here.

There’s MUCH more where that came from. Email newsletters, Facebook posts, and other client educational marketing.

This helps you get more referrals, more repeat clients, and higher job tickets.

Next Week it’s CRITICAL to Contact Cleaning Clients

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This next week is critical if you want to keep your clients and get referrals.

You don’t want them calling or referring your competition on accident.

The holidays start next month, so they’re thinking STRONGLY about cleaning.

If you haven’t contacted them in the past two months, there’s a REALLY good chance they don’t remember your company name.

If your clients ever ask you for your company name when writing a check, they don’t remember.

The business card and fridge magnet you left them? They’re probably lost.

THEY CAN’T GOOGLE YOU IF THEY DON’T REMEMBER YOUR NAME.

See this video of some campaigns I’ve done.

Pre-Holiday marketing is the best client retention you can do.

I’ll show you a campaign we did last year that branded our company well.

This is the time of year we rely on past clients to refer us so we can make MAX profit by the end of the year.

Here’s how to do it.

$50 or $150 an hour Cleaning?

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cleaning business positionHow much do you make an hour cleaning?

I’m talking about the actual time from job start to finish.

This is one of the most important numbers to watch.

Why do some cleaners make $150 per hour and another cleaner in the SAME CITY makes only $50 an hour?

It has NOTHING to do with pricing by the room or square foot. It has NOTHING to do with your method of cleaning or how well you clean.

It has everything to do with POSITIONING.

See 7 ways to position your company to charge what you want.

Position yourself right and charge what you want to charge.

It’s amazing how much some cleaners charge…and how little other cleaners charge.

Don’t be the cleaner who doesn’t position your company well and goes out of business. Poor positioning is the fastest way to lose money.