Here’s a list I’ve compiled over the years of the most important dos and don’ts for Marketing. Seriously, you can save yourself a lot of money and headache by following these.
✅ Marketing Dos
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Do create a marketing plan.
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Do have a marketing budget (even if it’s vague).
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Do have several marketing sources that bring in regular leads.
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Do understand the importance of branding yourself as a professional.
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Do regularly check your profile on Google Business.
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Do more manual marketing if your budget is low.
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Do know the pros and cons of every media you plan to use.
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Do contact past clients regularly by email, text, and snail mail.
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Do create a referral program.
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Do some marketing that your competition is NOT doing.
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Do consider that any ad media can work if it’s used right.
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Do test, test, test different headlines, offers, and ad media.
❌ Marketing Don’ts
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Don’t rely largely on FREE marketing sources alone.
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Don’t put all your budget in ONE marketing source.
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Don’t let a sales rep or Google Ad rep plan your marketing.
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Don’t rely solely on pay-per-click. Use organic ranking, YouTube, etc.
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Don’t be afraid to spend money on the right marketing. Spend more money when possible.
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Don’t neglect your online presence.
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Don’t rely solely on SEO for leads.
- Don’t forget to optimize your website for conversions. Traffic without bookings is worthless.
- Don’t chase every trend. Stick to what works and test new things slowly.
- Don’t assume your competitors know what they’re doing. They usually don’t.
- Don’t stop marketing just because you’re busy. Momentum dies fast.
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