ICS Magazine Presents The Hitman Advertising Show.
Episode 1, How to Brand Your Cleaning Business
1. Why branding your business is important
a. The marketing practice of creating a name or design that identifies and differentiates a service from other services
b. Story of branding
c. You can charge higher prices
d. You can sell your company for more money. Michael Gerber
e. Bring you more faithful clients
f. Bring you MORE clients. Studies show brand is picked over generic.
*Most cleaners are generic. This is where you can shine!
2. Don’t confuse brand/image advertising with branding
a. Brand advertising should be combined with direct response advertising
3. Ways to brand your cleaning business
a. Everything your client and prospect sees
*Personality: what colors? Shapes? Movie? Music style? Car?
b. Your advertising should have a central theme that is your brand
b. Write in a short phrase what your company is about.
c. ie. Company with best guarantees. Best reputation. Fastest response.
d. Everything your client and prospect sees
4. Keep your brand in front of your clients and targeted prospects-never forget.
a. Newsletter and Postcards 1-2 months.
*Repeats clients are GOLD. It costs twice as much to go after a new client that keep existing
b. Email newsletters every 1-2 week.
c. Facebook page post every week.
d. Leave clients and prospects gifts: Magnets
e. Leave behind spot remover, pens, etc.
f. Continually market to them AFTER the service is done.
Concentrating on branding your cleaning biz is one of the most valuable things you can do. Your biz will be more valuable and you’ll make more money.
Listen in on the podcast now below:
Podcast: Play in new window | Download
Became done interested in this topic in the major web directories and was extremely disappointed by way of the absence of relevant information. Then this friend described your blog post in my opinion i must say I am absolutely blown away because of the degree of understanding you demonstrated about them.