Podcast

Getting Cleaning Clients Online for FREE [Podcast #4]

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Need some ways to save money on advertising your cleaning business?

Today we’ll talk about FREE ways..

  • SEO Ranking.  What is SEO and ranking?
  • Google Places
  • Facebook
  • Email marketing

Listen to the podcast by clicking play below.

Or click the download link to put it on your Ipod.

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In my Advertising Coaching Club, you’ll learn FREE ways to market your cleaning business online.

Click Here to Find Out How

Neighborhood Marketing [Podcast #3]

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Targeting high-end neighborhoods is one of the best means of advertising a cleaning company can do.

You can use flyers to target neighborhoods, but Direct mail is the best way to get clients in the biggest homes, in the best neighborhoods, and in an area of town you want to service.

  1. The old way with bulk mail where you buy mailing list.
    1. Yearly bulk mail permit fee.
    2. 25 cents bulk mail
    3. With mailing list, continually clean up mailing lists.
  2. The new way with EDDM no contract and 16 cents per home!
  3. EDDM requires
    1. Mailer be at least 6×8 inches and up to 12×14.
    2. Print it with the proper insignia and info.  Local Postal Customer City, State.
  1. Tips for better response of your EDDM.
    1. Include a compelling headline on each ad with a big promise or big benefit.  You’ll Get the Cleanest Carpet in Atlanta or The Secret to Removing Any Pet Stain.
    2. Include an offer with each ad.  Don’t just use X rooms for $X.  Do something your competitor is NOT doing.
    3. When you mail to a neighborhood, don’t be a one hit wonder.  Remember not everyone is interested in cleaning at the time you mail to them.
    4. Try EDDM.  Many cleaners love the versatility and the type of clients they get.
      1. Commit to a small test of at least 1000 homes.
      2. Mail to the same people at least three times.
      3. Mail them a great offer with a big promise.
      4. Once you get a system down that gets a great response, do it over and over.

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Developing Your Marketing Plan [Podcast #2]

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Here’s my new podcast on how to develop your marketing plan.

Here’s what you’ll find out:

  1. Most important thing you can do in your business is concentrate on marketing.  And why your marketing plan is the first thing you should do.
  2. What is a marketing plan?
  3. What should YOU include in YOUR marketing plan?

Listen by clicking play below or download the MP3:

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Click here to get an entire marketing plan with done-for-you postcards and ads for your cleaning biz.

How to Brand Your Cleaning Business [Podcast #001]

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ICS Magazine Presents The Hitman Advertising Show.

Episode 1, How to Brand Your Cleaning Business

1. Why branding your business is important

a. The marketing practice of creating a name or design that identifies and differentiates a service from other services

b. Story of branding

c. You can charge higher prices

d. You can sell your company for more money.  Michael Gerber

e. Bring you more faithful clients

f. Bring you MORE clients.  Studies show brand is picked over generic.

*Most cleaners are generic.  This is where you can shine!

2. Don’t confuse brand/image advertising with branding

a. Brand advertising should be combined with direct response advertising

3. Ways to brand your cleaning business

a. Everything your client and prospect sees

*Personality:  what colors?  Shapes?  Movie?  Music style? Car?

b. Your advertising should have a central theme that is your brand

b. Write in a short phrase what your company is about.

c. ie. Company with best guarantees.  Best reputation.  Fastest response.

d. Everything your client and prospect sees

4. Keep your brand in front of your clients and targeted prospects-never forget.

a. Newsletter and Postcards 1-2 months.

*Repeats clients are GOLD.  It costs twice as much to go after a new client that keep existing

b. Email newsletters every 1-2 week.

c. Facebook page post every week.

d. Leave clients and prospects gifts: Magnets

e. Leave behind spot remover, pens, etc.

f. Continually market to them AFTER the service is done.

Concentrating on branding your cleaning biz is one of the most valuable things you can do.  Your biz will be more valuable and you’ll make more money.

Listen in on the podcast now below:

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