Commercial Marketing 101

In this training, you’ll find the exact strategies I’ve used and have taught hundreds of Cleaners to get the best Commercial Cleaning accounts in their city.

Download the NEWLY UPDATED Commercial Marketing Plan Below:

Click to download the report

Click Here to Download the Report

 

See how the commercial email series works here.

 

2 Ways to get all the letters, postcards, emails, and Google ads:

#1: Join the Ad Club Details Right Here.

OR

#2: Sign up for the Commercial Course Here.

Commercial cleaning can be GREAT.

But you have to target the right clients.

Here’s my process for getting the BEST commercial clients:

You want commercial accounts for:

🎯Regular, dependable income.

🎯Keep employees busy.

🎯To make the highest dollar amount per hour possible.

But you want to avoid all the cheap, want it done today, pay you in 100+ days, commercial clients.

This video outlines the whole commercial marketing process in just a few minutes.

Want a FREE step by step training on how to get more commercial cleaning clients?

(I used these strategies to get the best commercial accounts in my city)

In this FREE training I reveal: 

Facebook Business manager setup

An entire marketing plan (PDF download)

What are the best commercial accounts?

3 common issues to avoid many prospects have

What to do instead of COLD calling (especially if you hate it)

How to get in front of the DECISION MAKER for a commercial cleaning account.

Commercial & Residential Cleaning Reminder Series [Test Drive Now]

Want to see the whole reminder series?  Click Here now!

Sign up for the Ad Club & get the new software FREE, plus all the templates.

Want to test-drive the software and see the whole reminder series?  Click Here now!

You can remind past clients to rebook cleaning with our new automatic reminder system.

Plus, it gets you Google and Facebook reviews!

It’s all on AUTOPILOT.

You can automatically send a series texts, emails, and postcards.

It’s EASY with our new software.

Let me show you.

I’ve already created templates that can be auto-loaded into your account.

P.S.  Yes, it works with Quickbooks and other scheduling software.  You can keep your existing scheduling software or use the calendar for scheduling that’s already included in this system.

P.P.S.  Want to see the texts and test drive the system?  Click the link now.

Commercial and residential cleaning software walk thru

How to Get Commercial Cleaning Clients in 3 Steps

Get my Commercial Marketing Course FREE when you join the Ad Club Here.  Plus, get FREE software to email and text commercial accounts reminders.

They’re planning their budgets now. They’re looking for you.

It’s a great time to get to commercial prospects.

So, I made this short video…

It’ll give you my 3 EASY steps to getting commercial clients.

LIFE’S TOO SHORT TO CLEAN FOR CRAZY MANAGERS!  Target the right prospects.

  • There ARE commercial accounts that will schedule during the day!
  • They WILL hire you in January and February
  • They WILL pay you within 30 days or less!
  • Many of them NEED cleaning during the week 9am – 5pm.

And it’s all done in a simple, non-irritating formula that costs you as little as $2 per prospect.

Doctor offices, attorneys, churches, private schools, apartments, or ANY commercial client you want. You hand pick them.

P.S. See these 3 steps in getting top-of-mind for the commercial prospects you REALLY want.

Commercial Marketing Plan

Click to download the report

Click Here to Download the Report

Get my Commercial Marketing Course FREE when you join the Ad Club Here.  Plus, get FREE software to email and text commercial accounts reminders.

Here’s the replay of a webinar where I walked cleaners, step-by-step, through how to get commercial prospects.  This is one of the best breakdowns that I’ve captured on video.

Here’s the MP3 Audio to download or listen now:

A few days ago one of my coaching members asked me for a written marketing plan specifically for getting commercial clients.

So I wrote it up for him. And I’m also giving it to you.

Get the commercial marketing plan above.

This entire campaign can be done for less than $5 per lead for the marketing. If you give away a free trial offer, it may cost you another $40 – $100 to do the free cleaning.

When you pick the ideal prospect, the client can be easily worth $10,000 or more per year.

P.S. Summer is the perfect time of year to concentrate on getting commercial accounts.

I’ll give you some specific tactics…

$50 or $150 Cleaning Business?

 

Click here to get the Excel Sheet

How much does your cleaning biz make?

Your dollar amount per hour is one of the MOST important numbers to focus on.

I’ll break it down in this video.

For commercial cleaning, this is even MORE important.

All cleaning companies are different.  But you can put in your numbers and see how your company is doing.

Concentrate on how to bump your $$$ per hour up frequently.  Here are some tips on how to look at this.

Cost in Cleaning Business

Commercial Marketing

Click to download the report

Click Here to Download the Report

Click here to join the Ad Club where you’ll get in the Commercial Marketing Course FREE.

We’re full-swing in the Commercial Marketing Course.

It’s designed to get you the commercial clients you REALLY want.

Here’s the plan with 21 tactics to download FREE.

This entire campaign can be done for less than $5 per lead for marketing. It’s that cheap.

And now, we you can have the mailers DONE-FOR-YOU with our exclusive mail house.

When you pick the ideal prospect, the client can be easily worth $10,000 or more per year.

It’s the perfect time of year to concentrate on getting commercial accounts.

I’ll give you 21 specific FREE or cheap tactics to use here…

Cleaning Brochures for Commercial, Janitorial, and Residential Cleaners

Click Here to Get these FREE with Ad Club Membership

Or Click Here to Get them Without Being a Member

The easy path to selling is client education.

Once the client knows what they are getting from your service, THEY BUY FROM YOU.

Brochures help you sell while you’re in front of a client and even when you’re gone.

But it can’t just be any old brochure.

It has to educate.  It has to sell.

Here are some new brochure examples I just put out.

These are for Janitorial, Commercial Carpet, Tile, Area Rugs, Carpet, Pet Odor Removal, Mold Remediation, and Upholstery Cleaning.

Check out these brochures that SELL and see how you can educate your clients and make more money in your cleaning business.

Gift Cards to Get BIG Cleaning Jobs

2 Ways to Get these Gift Cards:

1. You get this card designed and BIG discounts on printing in my Ad Club.  Get details HERE.  Get 1000 of these glossy, thick gift cards printed for just $55 + shipping.

2.  Or, for a limited time, get this template custom graphic designed with your company info for $147. Then get 1000 of these glossy, thick gift cards with rounded corners printed for just $55 + shipping.  Order Info Click Here.

Some of my competitors HATED that I gave these out.

Some blatantly COPIED my gift cards and started using them.

See one of the best marketing tools you can do less than $40.

Give them to realtors, floor retailers, interior designers, general contractors, plumbers, and property managers.

Send them in sales letters to select neighborhoods…Yes, been doing this before EDDM.

Send them to commercial prospects like doctors, lawyers, private schools, and other commercial accounts.

Using these can easily double your referrals from the best referral sources.

These gift promo cards are viewed to be MUCH more valuable than a coupon or even a FREE room of cleaning offer.  They look like a real gift card and, for all practical purpose, we treat them as a real gift card.  The only difference is we give some special exclusions on the back of the card to keep the offer from getting abused.

Click to see larger.
Click to see larger.

3 Ways to Use These Cards:

1.  Pass them out to businesses who can refer you to their clients.  We pass them out to flooring retailers, realtors, interior designers, plumbers, maid services, builders, property managers, and other places that can hand you NICE jobs.  We pass them out at their office or we’ll send a few to them in the mail along with a letter that gives benefits of how we can help them.

2.  Hand them out at networking events.  Why give out plain old business cards when you can give out gift cards?  Go to networking groups as the bearer of gifts!

3.  Distribute them to high-end neighborhoods.  We send these out in a letter that gives compelling benefits of our service. We also use these in doorknob hanger packets.

Back side. Click to see larger.
Back side. Click to see larger.

It’s one of the CHEAPEST tools to promote referrals and set yourself apart from the competition.  I’m all about setting my company apart from my competitors.

We use them in different dollar amounts…$25, $50 and $100.  The potential job that can be referred depends on the amount.  For example, realtors normally get $50 or $100 gift cards.  A property manager who rents small homes may get a $25 gift card.

These cards are printed up to look like actual gift cards.  But they’re really a thick, glossy, larger business card.  Upon looking at the card, they look like a gift card.  But when you hold it in your hand it doesn’t feel quite like a thick, plastic card.  It does the job at an economical price so we can afford to pass out thousands of them all over the city.

See this video on how I used these cards at a Realtor luncheon.

Cleaners Black Friday

Cleaners 50% Off Black Friday:

Here are TWO of my best selling courses.

I’m putting these up for 50% OFF until Monday.

Commercial Marketing Course to get you in front of the BEST commercial clients.

https://www.hitmanadvertising.com/commercialcleaning.html

* This course includes the letters, scripts, brochures, and everything you need to attract commercial clients.

Secrets of Profitable Advertising system to get the BEST residential clients.

https://www.hitmanadvertising.com/secrets

* This is a big package of ads, training CDs, DVDs and ad samples that we send you in the mail.

With both courses, you’ll also get one month FREE in the Ad Club ($137 value).

If you’re already an Ad Club member, buy one of these courses and you’ll get your next month FREE, plus another surprise.

Until later,

John Braun
Ad Hitman

P.S. Get both courses at 50% OFF, plus you get one month FREE in my Ad Coaching Club and another special bonus surprise.

But hurry, these deals expire Monday night.

Cleaning Success Interview with David Hebert on Commercial Marketing

David Hebert lives in the wintery state of Massachusetts.  He uses his commercial cleaning accounts to keep his cleaning company busy throughout the winter.

In this interview, David talks about what he uses to get commercial cleaning accounts.  He talks about everything from how he gets in front of the gate-keeper to what he says once he gets there.

Listen to some of the tips he gives in this interview:

* You can download and listen later by clicking the download link above.