See the new hardwood refinishing brochure I just created here.
Why use brochures?
Stand Out and Get Noticed
Your competition does NOT do this. Brochures are an awesome way to grab attention and make a lasting impression. Handing out a beautifully designed brochure makes your hardwood floor refinishing services feel real and trustworthy. It’s something clients can hold onto and remember you by.
Easy and Convenient
People can keep brochures handy when they’re ready to refinish their floors. They offer all the info your clients need in one place, making it super easy for them to understand what you offer and why they need it.
Showcase Your Work
With eye-catching before-and-after photos, your brochure can excite homeowners about transforming their floors. It’s like giving them a sneak peek of what their home could look like with your expert touch.
Build Stronger Trust With Education
When you educate your clients, you build TRUST and set yourself up as the EXPERT.
Get Started Today
Don’t miss out on the power of a great brochure. It’s a simple, cost-effective way to grow your business and make sure homeowners remember you when they’re ready to refinish their floors. Let’s get those brochures ready and start seeing the results!
P.S. You can get this brochure and several other residential and Commercial Cleaning brochures in my ad coaching club or purchase them separately at the links above.
Or, are you already doing it but need more business?
Here’s a visual video marketing plan for you.
You’ll get ideas for:
🤑 Website marketing
🤑 Brochures
🤑 Email newsletters
🤑 Text marketing
🤑 SEO / Google Ads
🤑 Referrals from Realtors
P.S. Whether you’re adding hardwood as a secondary service or it’s your main business, this plan will help.
See the video now.
Creating a robust marketing plan for hardwood floor refinishing is essential for several compelling reasons. First and foremost, a well-crafted marketing plan helps you identify and target your ideal customer base. By understanding who your customers are, where they are located, and what their specific needs and preferences are, you can tailor your marketing efforts to reach them more effectively. This ensures that your advertising budget is spent wisely and delivers the best possible return on investment.
Additionally, a marketing plan allows you to differentiate your services from the competition. With numerous hardwood floor refinishing companies in the market, it’s crucial to highlight what makes your business unique. Whether it’s your superior craftsmanship, eco-friendly products, or exceptional customer service, a marketing plan helps you communicate these unique selling points clearly and consistently.
A strategic marketing plan also includes a mix of online and offline marketing tactics. From optimizing your website for search engines and leveraging social media platforms to creating eye-catching flyers and attending local home improvement expos, a diverse marketing strategy ensures that you reach potential customers through multiple channels.
Finally, a marketing plan provides a roadmap for achieving your business goals. It sets measurable objectives, timelines, and budgets, allowing you to track your progress and make necessary adjustments along the way. This proactive approach not only helps in attracting new clients but also in building long-term relationships with existing ones, ensuring sustained business growth.
This is an exclusive offer, limited for only 10 cleaners, so don’t miss out!
For a limited time, I’m opening up private 1-on-1 coaching that includes 3 months of 1-on-1 coaching sessions at a discounted rate, saving you $501 off my regular rate in 2024. PLUS, you get FREE access to my Ad Club (normally $147 per month) This is $942 in savings.
You get two coaching sessions with me personally, each month, for the next three months (6 sessions total). Each session lasts one hour and will be recorded.
During our sessions, you’ll work personally with me to achieve your goals and overcome any challenges that may be holding you back in your cleaning business.
We can work on your marketing strategy, your website, Google ads, SEO, postcard campaigns, email/texting marketing, company procedures, or anything you need help with.
The cost? A one-time investment of $1,299. My regular rate is $1,800 for these six coaching sessions alone, plus the $441 in addition coaching bonuses to save you $942..
We can work on anything you need to get your year set for your MAXIMUM growth. Marketing automation, Google ads, SEO ranking, website improvement, client emails, client postcards, neighborhood postcards, EDDM postcards, employee systems, or whatever you need for FAST GROWTH.
Every successful person has a coach.  If you didn’t achieve your goals yet in 2024, end 2024 in the right direction. Take advantage of this special offer and make a positive change in your life. Contact us today to learn more and get started.
P.S.  If you want the best results possible in your business, you need a coach.  I have a coach.  All the most successful cleaners I know have a coach.  You need one too.
One of my clients, who’s ranked #1 on Google, had trouble with his online booking form.
Even though he had tons of traffic, he wasn’t booking any jobs online.
So we tested a different type of form that didn’t give prices or require immediate booking.
Find out what happened in this video now:
Online booking should help book more jobs, right?
But there are times when it hurts your booking rate.
Online booking is easy, convenient, and makes sense.
But you need to know when it may HURT your response rate.
When is online booking good?
When is online booking bad?
Don’t simply rely on software. Don’t rely on an “SEO” pro to tell you what to do.
Test it! Try it! This literally could make or break your business. No kidding.
Implementing online booking on cleaning websites offers numerous advantages but also comes with potential drawbacks.
Advantages: Online booking systems provide convenience for customers, allowing them to schedule services at any time without needing to call during business hours. This 24/7 accessibility can significantly increase the number of bookings, catering to customers’ busy schedules. Additionally, online booking can streamline operations, reducing administrative workload by automating appointment scheduling and confirmations. This automation can lead to fewer errors and improved efficiency.
Disadvantages: However, online booking on your cleaning website isn’t without its challenges. Some customers might prefer speaking to a person to clarify details or ask questions before booking. An impersonal booking system could potentially turn away these clients. Furthermore, if the online booking system is not user-friendly or encounters technical issues, it could frustrate customers, leading to lost business. There’s also the risk of overbooking or double-booking if the system doesn’t sync properly with the company’s schedule.
Ultimately, whether a cleaning website should implement online booking depends on its customer base and operational capacity. For businesses with tech-savvy customers and a streamlined scheduling system, online booking can be a significant asset. However, companies with a clientele that values personal interaction or lacks the resources to maintain a reliable system may find it more of a hindrance than a help. A hybrid approach, offering both online and phone bookings, might be the optimal solution, catering to a wider range of customer preferences.
Look into this right now.
Let’s explore this together.
P.S. Yes, there are alternatives. Watch the video now to see.
I’ve just finished working on a brand new video that I’m super excited to share with you all. 🎉
This video covers the basics of Google Ads in their newly designed platform.
I think you’ll find it helpful, especially with all the recent updates. Check it out here:
Whether you’re a complete beginner or just looking to get up to speed with the latest changes, this video has got you covered.
Here’s a sneak peek of what you’ll learn:
Navigating the new Google Ads interface
How to change back to new and old design appearance
How to find campaigns
See how many clicks and impressions
How to pause an ad
How to check keywords
How to check ads
As always, I appreciate your support and would love to hear your feedback. If you have any questions or need further clarification, feel free to reply to this email or drop a comment on the video.
**Profit is the most important thing to focus on in your business.**
Discover what happens if you raise your prices by just 10%.
More importantly, find out how many clients you can afford to lose while maintaining the same profit. It’s more than you might think.
Until later,
John Braun
Ad Hitman
P.S. You may be hesitant to raise your prices for fear of losing clients. This short video and spreadsheet exercise will convince you that there’s no need to worry.
**Watch this video now and make more profit for the rest of this year.**
Zero Rez has a very unique selling proposition. Or is it really that unique?
This is a quick lesson on developing a unique selling proposition for your cleaning company and being different.
Being different makes your clients want to use you more than any other company. It can also help you charge much higher prices for your carpet cleaning services.
