Click the link below & grab this for just $47.

Click Here to Order Now!

Here’s a list I’ve compiled over the years of the most important dos and don’ts for Marketing. Seriously, you can save yourself a lot of money and headache by following these.

✅ Marketing Dos

• Do create a marketing plan.

• Do have a marketing budget (even if it’s vague).

• Do have several marketing sources that bring in regular leads.

• Do understand the importance of branding yourself as a professional.

• Do regularly check your profile on Google Business.

• Do more manual marketing if your budget is low.

• Do know the pros and cons of every media you plan to use.

• Do contact past clients regularly by email, text, and snail mail.

• Do create a referral program.

• Do some marketing that your competition is NOT doing.

• Do consider that any ad media can work if it’s used right.

• Do test, test, test different headlines, offers, and ad media.

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❌ Marketing Don’ts

• • Don’t rely largely on FREE marketing sources alone.

  • Don’t put all your budget in ONE marketing source.

  • Don’t let a sales rep or Google Ad rep plan your marketing.

  • Don’t rely solely on pay-per-click. Use organic ranking, YouTube, etc.

  • Don’t be afraid to spend money on the right marketing. Spend more money when possible.

  • Don’t neglect your online presence.

  • Don’t rely solely on SEO for leads.

  • Don’t forget to optimize your website for conversions. Traffic without bookings is worthless.

  • Don’t chase every trend. Stick to what works and test new things slowly.

  • Don’t assume your competitors know what they’re doing. They usually don’t.

  • Don’t stop marketing just because you’re busy. Momentum dies fast.

Need help with marketing your cleaning business?

Get the details on my Ad Coaching Club here.

Get this Workshop + the Google Ad Workshop FREE

Click Here to Get in on the Workshop 2-for-1

 

I’m holding a brand-new LIVE workshop—and this one’s all about turning your cleaning website into a non-stop job-booking machine.

It’s called “Book More Jobs From Your Cleaning Website”, and it’s happening LIVE on Wednesday, June 25th at 7pm Central.

I’ll walk you through:

💰 The 6 pillars that help cleaning websites convert visitors into actual paying clients

💰 Swipe-and-go headlines and ideas that make people call, click, and book

💰 A step-by-step website conversion plan you can use right away

And yes—if you can’t make it live, you’ll get the full REPLAY to watch anytime.

🚨 Special Bonus: 2-for-1 Deal

When you sign up now, you’ll also get instant access to my Google Ads Conversion Workshop (normally $100) at no extra charge.👉 But that bonus is only for the next 12 people who sign up.

So if your website’s just “sitting there” not doing much…Or if you think it’s good, but it’s not bringing in leads like it should…

This workshop will fix that.

P.S. Try it totally risk-free. If you don’t love it, just email me within 30 days and I’ll refund every penny—no questions asked.

 

 

 

 

 

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2 Ways to Get in On the Workshop:

Get in on the Workshop for Only $100 Here.

Or, Join My Coaching Club to Get the Workshop + Lots More. 

How Cleaning Websites Turn Reviews Into Booked Jobs Automatically

You can be ranked #1 on Google…

You can run Google Ads all day long…

But if your website doesn’t sell, none of that traffic matters.

That’s why I made this quick video showing one simple tweak that turns your existing reviews into a job-booking machine—automatically.

➡️ Watch it here:

Most cleaning businesses already have some great reviews—but they’re not using them the right way. And it’s costing them jobs.

This one change can be the difference between a visitor who leaves your site… and one who fills out your quote form or picks up the phone.

If you want more booked jobs from the traffic you already have, this is the video to watch.

Talk soon,
John Braun

P.S. Don’t waste another day sending people to a website that doesn’t convert. Fix this and start booking more jobs—without chasing more traffic.

Get Details on My Platinum Mastermind Group

Or, Join My Ad Coaching Club Here

Wanna know how I went from being just another cleaner…
…to running one of the most in-demand, highest-priced companies in my city?

It all came down to ONE shift.

And no—it wasn’t luck. Or “doing great work.”

(Everyone says that. It’s not enough.)

I just dropped a new video breaking down:

✅ The wrong way to attract high-end clients (most cleaners are doing this)
✅ The right way that actually works
✅ The exact shift I made that changed everything for my business

If you want clients who respect your prices, brag about your service, and come back again and again…

👉 Click here to watch the video now: [insert your link]

Until later,
John Braun
Hitman Advertising

P.S. This video is straight to the point and could change the entire trajectory of your business

👉 Join my Ad Coaching Club right here.

👉 Or need personal 1-on-1 coaching? Go here!

Ever felt frustrated when customers complain about your cleaning prices? Yep, I’ve been there.

There are 3 shocking reasons your clients complain about pricing—and believe me, it’s probably NOT what you think.

Understanding these reasons can help you:

🔥 Confidently charge higher prices.

🔥 Say goodbye to price-shoppers for good.

🔥 Attract customers who value quality over discounts.

Click below to watch this quick video—I promise it’ll be eye-opening!

👉 Watch the video here and start charging higher prices.

If you’re tired of price complaints and ready to start attracting customers who appreciate your value, this quick video is exactly what you need.

Get templates, design & training in my Ad Coaching Club here.

Spring is here, and if you don’t have a plan in place to get flooded with new jobs, something needs to change—fast.

I just put together a quick video breaking down exactly how you can pack your schedule with spring cleaning jobs using both online and offline marketing strategies.

This isn’t fluff. It’s real, actionable steps you can take right now to start bringing in more customers.

Watch the video now and start making moves →

Here’s what you’ll see:

 A simple tactic to attract high-paying clients

 The best way to get clients calling you now (without wasting money)

 A super-effective online strategy most cleaning businesses ignore

 How to turn one-time jobs into repeat customers

No guesswork. Just a clear plan to get busy and profitable this spring.

P.S. Don’t sit back while other businesses grab all the work—this is your season to grow.

 

Let’s get it!

Get these postcard, brochure templates, PLUS software to send emails/texts in my Ad Coaching Club here.

You know what most cleaning business owners forget?

Referrals don’t just happen—you gotta plant the seeds first. And right now is the time to start priming the pump for a steady flow of referrals!

I just dropped a new video showing exactly how to get businesses to send clients your way, including:

🔥 Realtors
🔥 Flooring, carpet, & rug retailers
🔥 Pet groomers & vets
🔥 Insurance companies & contractors
🔥 Interior designers
🔥 Contractors and more!

👉 Watch the video here and start getting more referrals NOW!

Whether you’re just starting out or already killing it, this strategy works for every cleaning business, no matter the marketing budget.

I’m giving both online and offline ways to get in front of these businesses, build relationships, and turn them into your referrals.

P.S. Get ahead of the game before your competition does. The referrals you plant today = the clients you book tomorrow.

P.P.S. Let’s make 2025 your best year ever, starting now!

Here’s the UPDATED marketing plan download:

Click Here to Download the PDF Report

 

Get Templates or Get These Ads Done in the Ad Club Here.

Need 1-on-1 Coaching? Save $942 on This Package.

 

John discussed strategies for maintaining business during slow months, emphasizing the importance of client marketing, consistent communication, and relationship building. He also shared various marketing techniques, including the use of postcards, Google ad campaigns, text messages, and direct mail campaigns, to attract new clients and retain existing ones. Lastly, he introduced the Coaching Club and one-on-one coaching program, offering exclusive access to new AI systems, training resources, and personalized coaching sessions.

Boosting Business With Client Marketing

John discussed strategies for boosting business during slow periods, emphasizing the importance of client marketing. He recommended sending postcards to past clients, highlighting the benefits of offering special promotions or discounts during these periods. John stressed the importance of designing these offers to complement existing services and not to be overly time-consuming. He also suggested that these offers should be positioned as the best of the year, to create a sense of urgency and encourage clients to take advantage of them. John encouraged the team to be creative with their offers, but to avoid discounts on their primary service. He concluded by emphasizing the need to view these offers as an opportunity to cross-sell different services.

Consistent Communication and Client Engagement

John emphasized the importance of maintaining consistent communication with clients through various channels, including postcards, emails, and text messages. He advised against relying solely on one method, as this could lead to client fatigue and reduced effectiveness. John also highlighted the value of mailing reminders to clients who haven’t had any cleaning done within the last year or two, as a gentle nudge to re-engage with the service. He further discussed the benefits of running Google ad campaigns, even during slower periods like winter, as this can help establish a company as more professional and available. John concluded by recommending the use of Google Business Page for posting updates, which can be done for free.

Maintaining Client Relationships Through Marketing

John discussed the importance of maintaining relationships with clients through various marketing channels. He recommended using text messages, email newsletters, and postcards to keep clients engaged and informed about special offers. John emphasized the need for consistency in these efforts, suggesting that clients should be contacted regularly, ideally twice a month. He also highlighted the importance of reminding clients about previous offers and gifts to maintain their interest. John concluded by stressing the need to compete with competitors for clients’ attention and to avoid losing them to other businesses.

Marketing Strategies for Winter Season

John discusses various marketing strategies for carpet cleaning businesses during the slow winter season. He recommends optimizing the website’s keywords, getting listed on relevant directories, engaging with local community groups, and regularly checking the Google Business profile for accuracy. John emphasizes the importance of obtaining customer reviews through automated systems and creating videos showcasing the cleaning process to build trust and connection with potential clients. He also advises double-checking the website’s mobile responsiveness and considering writing a press release for any notable developments in the business. The suggestions aim to attract new customers while laying the groundwork for a successful spring and year ahead.

Marketing Strategies for Client Engagement

John discussed various marketing strategies for client engagement, including the use of press releases, ‘clean cash’ incentives, and direct mail campaigns. He emphasized the importance of referrals and repeat jobs, suggesting that incentives like ‘clean cash’ could inspire both. John also highlighted the potential of Eddm (Every Door Direct Mail) marketing, particularly for larger services, and recommended the use of special offers and gifts to cross-sell products. He noted that Eddm might not be as effective for area rug cleaning unless targeting specific neighborhoods with hardwood floors. The conversation ended with John preparing to leave unless anyone else had anything to add.

Marketing Commercial Cleaning Services

John discusses strategies for marketing commercial cleaning services. He recommends reaching out to businesses with new budgets at the beginning of the year through direct mail, calls, and visits offering special deals. Targeting specific sectors like law firms, medical offices, real estate agents, and other service providers has been successful for him. The summary emphasizes building relationships, understanding each industry’s needs, and offering value through personalized outreach and follow-up. Consistent marketing efforts can yield new clients and referrals.

Promoting Services and Gift Cards

John discussed strategies for promoting and selling services, emphasizing the importance of educating clients about their offerings. He recommended using educational brochures to explain services like pet stain removal, hardwood floor finishing, and tile cleaning. John also suggested using gift vouchers, flyers, and doorknob hangers as promotional tools. He mentioned the possibility of running an advertorial in a newspaper and offering free services after Christmas. Lastly, he highlighted the effectiveness of gift cards as a marketing tool, suggesting they could be given to clients and other professionals in the industry.

Marketing Strategies and Client Engagement

John discussed various marketing strategies for client mailers, emphasizing the importance of building relationships and maintaining transparency. He suggested themed mailers for occasions like New Year’s and Valentine’s Day, and the use of voicemail blasts in conjunction with text messages. John also highlighted the effectiveness of sending letters to past clients, particularly during slow periods, and the use of templates for marketing materials. He recommended running Google ad campaigns during cold weather for water damage work and emphasized the importance of being prepared for emergencies like hurricanes. John also stressed the importance of giving clients a reason for offers and the use of public warnings for potential hazards like frozen pipes.

Coaching Club Benefits and Sessions

John discussed the benefits of the Coaching Club, highlighting its exclusive access to a new AI system for phone answering, a brand new Google ads course, and a system for texting and emailing clients. He also introduced a one-on-one coaching program with limited spots available, offering savings over separate services. John clarified that the coaching sessions would be twice a month, with the option to carry over unused sessions to the next month. He also addressed questions about the Coaching Club’s training resources, including a commercial marketing course. John encouraged the team to reach out with any further questions and promised to post the meeting recording for reference.