Should Cleaning Businesses Use Pay-Per-Lead Websites?

by

Click Here for details on joining the Ad Coaching Club.

Should you use Homeadvisor, Angie, Porch, Yelp, Thumbtack, Houzz, Checkbook, and the NEW Google Guaranteed Services. Heck, even Amazon has one.

Let’s get this straight…

They all want their hand in your pockets.

But are pay-per-lead sites worth it?

Some cleaners SWEAR by the leads they get from some of these sites.

Other cleaners SWEAR they’ll never advertise with sites like this again.

5 important factors determine if these sites are worth using in your cleaning business.

With some sites, you don’t even own the leads that you generated.

There are some occasions where a lead generation site can be better than Google ads. But of course, there are many occasions where Google ads will be better. See the ins and outs.

Few keys to think about:

How many competitors are using the site?

Are the people who use the site in your target market?

Will the user experience hurt my business or help?

How does the directory get traffic?

Cleaners Were Ticked

by

Go Here to Sign up for the Ad Club and Get Newsletters, Postcards, and More Done-for-You.

A large supplier of cleaning newsletters recently decided to STOP operations.

Many cleaners were disappointed and complained on Facebook.

They LOVED the REPEAT clients and REFERRALS they got from sending these newsletters.

But it’s okay. You can still get cleaning newsletters and postcards.

And here’s the GOOD NEWS…

You can get these large, glossy, full-color newsletters done for MUCH less.

It’s around 44 cents for EVERYTHING (printing, postage, folding, and labeling). All done for you.

Or you can get the newsletter and send it yourself for as little as $85 for 1000 tri-folded, glossy newsletters.

See some of the templates here.

There’s MUCH more where that came from. Email newsletters, Facebook posts, and other client educational marketing.

This helps you get more referrals, more repeat clients, and higher job tickets.

Million Dollar Cleaning Business Success Secrets

by

Click Here for info on my Ad Coaching Club and get special bonuses.

TONIGHT I’m holding a webinar on some of the NEW tactics on dominating Yelp, Google Local, & Facebook.  

Register now at:

https://my.demio.com/ref/FgnQHeYwhbYb3J3K

5pm pacific | 6pm mountain | 7pm central | 8pm eastern

Last week I attended a small event where two dozen million-dollar cleaning businesses gathered for a mastermind.

I had an opportunity to speak and tell some secrets that I’ve learned.

But wow…I was also able to learn and ask questions of the other cleaners in the room.  I got some killer new ideas and I’ll share some with you.

Here’s where I give you some of what I learned.

Secrets like:

* How to get your online reviews to stick

* Dominating Yelp

* Tips to eliminate bad reviews

* SEO ninja tricks to rank in multiple cities

* New FREE service to record website visitor traffic

* Do market research in 1 hour to see what clients want

* What higher income clients want

* Cheap tricks to bump up your neighborhood marketing

* Using Facebook to become a local celebrity

Cleaning Brochures, Newsletters, Postcards, Doorhangers, Cards & More

by

Click Here for Details on Joining the Ad Club

Click Here to see our printing price list for members.

I just got some great news!

I’m now able to discount our printing prices even lower than ever.

We’ve been printing so many postcards for so many cleaners that our print shop has cut their prices for us on most of our heavily printed items.

See details in the video.

These are SUPER discounted printing on:

* Postcards (EDDM and Client Postcards)

* Brochures

* Client Newsletters

* Gift Cards

* Doorknob Hangers

Check out some of the marketing examples for your cleaning company. Then see how low these member prices are.

Cleaners Get Reviews Online Reviews Free

by

Get the card template and other help to grow your business in the Ad Club Here.

Here’s a cheap or FREE, effective way for cleaning businesses to get online reviews.

Reviews are super important if you’re doing marketing online.

If you’re doing Google ads, you should have lots of Google reviews.

If you’re doing Facebook ads, you should have lots of Facebooks reviews.

If you’re doing Yelp or Angie’s List ads, you should get lots of reviews there.

See how we do it here.

You do NOT have to spend money on a monthly subscription just to get reviews. In fact, this method will cost you about $20.

Google Guaranteed Services [should cleaners use it?]

by

Google is introducing a new program that is starting to become available for cleaners in almost every city.

Very few cleaners are using it so far…

…so this is something to check out now.

I show you what it’s about in this video.

There are a couple factors that base how well you’ll do with Google Guaranteed Services.

See the video for details.

Stay Busy Cleaning in Back-to-School Weeks

by

Click Here for Details on joining the Ad Club.

For cleaners, it’s typically one of the slowest times.

Moms are shopping for kids and prepping for the new school year. They’re NOT thinking about cleaning.

But if you do some marketing to connect with past clients and targeted prospects, you can stay busy.

See some of these NEW marketing ideas.

These are geared for back-to-school to get in front of your best prospects.

Rug Authorization Form

by

Download my Rug Authorization Form Here

Get my entire Policies & Procedures manual FREE when you join the Ad Coaching Club.  Click Here for details.

Unreasonable clients never cease to amaze me.

Don’t get me wrong, 99.9% of our clients are wonderful. We market purposefully to get the best clients.

But even now and then….UGGH.

We picked up 10 rugs a year and a half ago. The other day, we finally delivered them back to the client after at least two dozen phone calls.

The client said we’re missing one of her rugs…and, of course, it’s a $10k rug that’s missing.

All the rugs were tagged as soon as we picked them up. They were described well on the authorization form, but for some reason, we don’t have pictures of the rugs that we picked up.

The signed rug authorization may be the only thing saving our butt. It says the rug is our property after 120 days if the rug isn’t picked up.

Get my rug authorization form FREE above.

Thankfully, the authorization says that all the rugs had pet damage. Even a $10k rug isn’t worth much with pet urine in it.

Plus, the authorization says that she has to pay us $20 per month, per rug….so she owes us $3,600.

The client was quick to tell us that we should call our insurance company. She thinks she’s getting $10,000.

MAKE SURE YOU GUYS ARE TAKING PICTURES OF RUGS.

Oh boy. These are the not-so-fun times of running a rug cleaning biz.

What would you do?

Download the copy of our rug authorization form FREE above.

Cleaning Websites Need Security Certificate Right Away

by

Cleaning sites will be marked “Insecure” in a few weeks!

On July 24th, Google Chrome will start marketing websites as “not secure.” This could cost you cleaning jobs.

What should you do?

Enable HTTPS on your website. This means you’ll need an SSL certificate. And then, you may need to adapt some of the code or plug-ins on your site to make it work properly.

I’ll show you what this means in this video:

In the link above, I’ll also give you some options on how to get your site secure.

See this site for details:  https://doesmysiteneedhttps.com

And here’s another link about site security here.

Make sure you do NOT have this showing up when your client searches for you:

Summer Marketing Ideas (Postcards, Emails, Facebook, & EDDM)

by

Get these postcards here in the Ad Coaching Club

Summer in the cleaning biz varies for most cleaners.

Are you slow?

Are you busy?

Is business up down?

Whichever you are, I want to show you some ideas to keep busy.

These are summer and 4th of July themed marketing ideas.

Check out these postcard, EDDM, Facebook ad, and email newsletter concepts.

Your best marketing management is to do something BEFORE YOU ARE SLOW.

See these summer marketing ideas now: