Should Cleaning Businesses Use Pay-Per-Lead Websites?

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Should you use Homeadvisor, Angie, Porch, Yelp, Thumbtack, Houzz, Checkbook, and the NEW Google Guaranteed Services. Heck, even Amazon has one.

Let’s get this straight…

They all want their hand in your pockets.

But are pay-per-lead sites worth it?

Some cleaners SWEAR by the leads they get from some of these sites.

Other cleaners SWEAR they’ll never advertise with sites like this again.

5 important factors determine if these sites are worth using in your cleaning business.

With some sites, you don’t even own the leads that you generated.

There are some occasions where a lead generation site can be better than Google ads. But of course, there are many occasions where Google ads will be better. See the ins and outs.

Few keys to think about:

How many competitors are using the site?

Are the people who use the site in your target market?

Will the user experience hurt my business or help?

How does the directory get traffic?

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