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Here’s a frequently asked question:
Q: Should I mail newsletters or postcards to my clients?
A: I recommend both. But there are some pluses and minuses about
each. Historically, I’ve recommend postcards over newsletter due
to postcards having a cheaper cost and ease of use.
But there are some new factors to consideration.
1. Newsletters need to be tabbed. Tabbing adds cost to the mailing.
2. Tabs can prohibit the reader form seeing your entire mailer.
Do both. Newsletters can be great for mailing to clients. Postcards can be great too. My recommendation is to do a mixture of each, but you may decide to mail postcards a little more often than newsletters. After all, the important thing is to touch base with your clients regularly.
Yes, whats stopping you from doing both? You will be able to reach a lot of people with greater distance too!