Here’s a list I’ve compiled over the years of the most important dos and don’ts for Marketing. Seriously, you can save yourself a lot of money and headache by following these.
✅ Marketing Dos
Do create a marketing plan.
Do have a marketing budget (even if it’s vague).
Do have several marketing sources that bring in regular leads.
Do understand the importance of branding yourself as a professional.
Do regularly check your profile on Google Business.
Do more manual marketing if your budget is low.
Do know the pros and cons of every media you plan to use.
Do contact past clients regularly by email, text, and snail mail.
Do create a referral program.
Do some marketing that your competition is NOT doing.
Do consider that any ad media can work if it’s used right.
Do test, test, test different headlines, offers, and ad media.
❌ Marketing Don’ts
Don’t rely largely on FREE marketing sources alone.
Don’t put all your budget in ONE marketing source.
Don’t let a sales rep or Google Ad rep plan your marketing.
Don’t rely solely on pay-per-click. Use organic ranking, YouTube, etc.
Don’t be afraid to spend money on the right marketing. Spend more money when possible.
Don’t neglect your online presence.
Don’t rely solely on SEO for leads.
Don’t forget to optimize your website for conversions. Traffic without bookings is worthless.
Don’t chase every trend. Stick to what works and test new things slowly.
Don’t assume your competitors know what they’re doing. They usually don’t.
Don’t stop marketing just because you’re busy. Momentum dies fast.
I’m holding a brand-new LIVE workshop—and this one’s all about turning your cleaning website into a non-stop job-booking machine.
It’s called “Book More Jobs From Your Cleaning Website”, and it’s happening LIVE on Wednesday, June 25th at 7pm Central.
I’ll walk you through:
💰 The 6 pillars that help cleaning websites convert visitors into actual paying clients
💰 Swipe-and-go headlines and ideas that make people call, click, and book
💰 A step-by-step website conversion plan you can use right away
And yes—if you can’t make it live, you’ll get the full REPLAY to watch anytime.
🚨 Special Bonus: 2-for-1 Deal
When you sign up now, you’ll also get instant access to my Google Ads Conversion Workshop (normally $100) at no extra charge.👉 But that bonus is only for the next 12 people who sign up.
So if your website’s just “sitting there” not doing much…Or if you think it’s good, but it’s not bringing in leads like it should…
This workshop will fix that.
P.S. Try it totally risk-free. If you don’t love it, just email me within 30 days and I’ll refund every penny—no questions asked.
Wanna know how I went from being just another cleaner…
…to running one of the most in-demand, highest-priced companies in my city?
It all came down to ONE shift.
And no—it wasn’t luck. Or “doing great work.”
(Everyone says that. It’s not enough.)
I just dropped a new video breaking down:
✅ The wrong way to attract high-end clients (most cleaners are doing this)
✅ The right way that actually works
✅ The exact shift I made that changed everything for my business
If you want clients who respect your prices, brag about your service, and come back again and again…
👉 Click here to watch the video now: [insert your link]
Until later,
John Braun
Hitman Advertising
P.S. This video is straight to the point and could change the entire trajectory of your business
Spring is here, and if you don’t have a plan in place to get flooded with new jobs, something needs to change—fast.
I just put together a quick video breaking down exactly how you can pack your schedule with spring cleaning jobs using both online and offline marketing strategies.
This isn’t fluff. It’s real, actionable steps you can take right now to start bringing in more customers.
Watch the video now and start making moves →
Here’s what you’ll see:
A simple tactic to attract high-paying clients
The best way to get clients calling you now (without wasting money)
A super-effective online strategy most cleaning businesses ignore
How to turn one-time jobs into repeat customers
No guesswork. Just a clear plan to get busy and profitable this spring.
P.S. Don’t sit back while other businesses grab all the work—this is your season to grow.
Want to be the go-to cleaning business in your local neighborhoods?
The key is neighborhood targeting—and I just dropped a brand-new video breaking it all down for you!
In this quick but powerful video, you’ll learn how to:✅ Use Every Door Direct Mail (EDDM) to reach the right homes
✅ Radius target a neighborhood by income level
✅ Get more high-paying clients with 5 Arounds
✅ Targeting the same neighborhoods with Google Ads
This strategy is one of the most profitable ways to grow your cleaning business—and I’m showing you exactly how to do it.
🎯 Watch the video now and start dominating your area:
P.S. This is one of the most profitable marketing strategies for cleaning businesses—and it works when you do it consistently!
🔗 watch the video now:
Your next best customers are just down the street. Let’s go get them!