EDDM Guide for Cleaning

UPDATED!

Cleaners Guide to EDDM

Click Here to Instantly Get the Report

And then watch this video below:

Get EDDM templates and more at www.Hitmanadvertising.com/adcoaching

When to Use EDDM vs Standard Mail?

This report is all about EDDM. But lately we’ve done a lot of mailing to homes and businesses through standard or bulk mail. Know the difference. When you use EDDM, you need to mail to the ENTIRE mail route.

See and pick the mail routes here https://eddm.usps.com/eddm Are you sending to a mail route with apartments or homes you want to leave out? If yes, use standard or bulk mail instead of EDDM. Are you mailing to commercial? If yes, use standard or bulk mail instead of EDDM. EDDM is cheaper per home than standard or bulk mail.

But if you want to NOT mail to some of the homes or apartments on the mail route, it’s best to use our mail house where they can pull a list for you. This way, you’ll only mail to homes with a certain value or household income. If you want, you could mail to specific demographics like pet owners or parents.

The cost for EDDM is currently 16.5 to 19.2 cents per home. The cost for bulk rate mail is around 29 cents per home, plus another 1 – 2 cents per home for the mailing list. Targeting your ideal client If your chosen mail route includes all the homes you want to target, use EDDM.

But if you’re chosen mail route includes apartments or homes NOT in your target market, use our mail house. This way, you’ll only mail to the homes you want to target. It’ll cost more per home, but it’s the best target. Yes, we have options for mailing both standard mail and EDDM postcards entirely for you. Inquire about the done for you mailing options.

 

EDDM is working better than ever before.

I get all kinds of questions about EDDM.  Which, if you don’t know, EDDM is the BEST way to mail to the neighborhoods you want to target.

EDDM, known as Every Door Direct Mail, remains to be one of the BEST ways to reach high-end clients in select neighborhoods.

I get all kinds of questions about EDDM, so I updated this report to answer for you…

* Which postcards work best for a cleaning business?

* How much does EDDM cost?

* What size postcards can I send?

* How many can I send at a time?

* Can I see examples of good EDDM postcards?

Some of the information here has previously only been available to paid coaching clients, but I’m giving it to you here at no charge.

See the new report above to help you use EDDM profitably.

You’ll get a good walk-thru of how EDDM works for cleaners. I updated it to show you the latest way EDDM work and give you some ideas for marketing this fall.

The newly updated report helps you use EDDM effectively in your cleaning biz. It’s free and an instant download.

Download the 16-page EDDM guide above now.

Get Cleaning Clients this Holiday in ANY Neighborhood

Get templates and help doing it in Hitman’s Coaching Club Here.

Or, want it done for you?  Message us here.

DOWNLOAD THE FREE GUIDE BELOWCleaners Guide to EDDM

Click Here to Instantly Get the Report

 

Want more high-end cleaning jobs before the end of the year?
#1 Blast the best neighborhoods with a huge postcard.
#2 Then set up a Google Ad or Facebook Ad campaign in that neighborhood.
#3 Maybe even do a voicemail drop or text message to those same people.
BOOM!  You’ll be the neighborhood cleaner fast.  We can help do it for you.
You can blast an entire neighborhood for as little as 30 cents per house!  I’ll give you templates and show you how to do it.
Want it done for you?  It’s around 45 cents per house if you want the postcard printed and mailed for you.  If you want to do a voice mail drop it’s around 5 cents per home.
And if you want to target that neighborhood with Google Ads and Facebook Ads, it’s as little as $100 per neighborhood.
If you have any questions or want to start right away, just message me and ask.
Watch the video and download the FREE guide now.

Does neighborhood marketing work for cleaners?

Yes, when you have the right offer and message.

And here’s what’s even better….

Before the holidays, it can work REALLY well to get in high-end neighborhoods.

In fact, you can get to be the cleaner of choice in ANY neighborhood, even on a small budget.

I’ll show you proven neighborhood holiday campaigns.

You can blast an entire neighborhood for as little as 22.5 cents per house!

This even works on small budgets to get into the top neighborhoods.  It’s one of the best ways to get high-end clients that become faithful, lifelong clients.

Watch the video now.

Since the holidays are weeks away, you may think of marketing to certain neighborhoods in your city.

Smart thinking.

November and the beginning of December are some of the BEST times get to high-end clients.

Here’s a proven neighborhood holiday campaign to do it.

See the campaign and download the FREE Step-by-Step Guide to Neighborhood Marketing.

This will give you some KILLER ideas and remove a LOT of the guesswork.

This even works on small budgets to get into the top neighborhoods.  It’s one of the best ways to get high-end clients that become faithful, lifelong clients.

Watch the video and download the FREE guide now.

Targeted Marketing Done For You

Click Here to join the Ad Club and Get These Done-for-You.

Cleaners have been asking me to do this for years.

Now you can get your 10-arounds, client reminders, thank you postcards, and commercial mailers designed and sent for you.

Watch this video to see how these small mailings are done.

I’m always trying to help cleaners target better clients EASIER.

Now we have a way to do small, niche mailings for reminder postcards, 10-arounds in key neighborhoods, and to commercial mailing lists.

Want to target commercial clients? We can do that for you now.

Want to mail to a neighborhood and avoid apartments? Or small neighborhoods? We can do that now.

Thank you postcards, yes. One Year Reminder postcards, yes.

10 or 20-Arounds, of course.

You can even do neighborhood mailings that avoid apartment complexes.

Commercial letters and postcards to target cleaning and restoration.

See this video for examples of how it’s done.

Spring Cleaning Postcards

Get your postcard design in the Ad Club here.

Or get a single design done for you here.

Successful cleaners know this…

Sending postcards to your clients and targeted neighborhoods is one of the BEST advertising returns.

Few things to make sure:

  1. The postcard has to educate and set your company as unique.
  2. The postcard needs to sell your services.
  3. You MUST automate this process so you’re NOT stuck printing, labeling, and taking them down to the post office yourself.

I’ve got all this solved for you…

…And you can get this done for LESS than you can get it anyone else.

See this video I made for you that explains.

Details are in the video…plus I’ll show you some killer, educational postcard designs that sell.

Check it out.

Easy Way to Mail Holiday Cleaning Postcards

I got several questions from cleaners this past week about sending postcards.

So I wanted to clear some confusion.

There are EASIER AND CHEAPER ways to send postcards than what you may think.

Watch this video above.

You can have your postcards designed, printed, and mailed for 30 – 40 cents per home.

You can have your postcards designed, printed, and mailed for 30 – 40 cents per home.

See all this ins and outs in this video.

EDDM Guide to for Cleaners

Cleaners Guide to EDDM

Click Here to Instantly Get the Report

And then watch this video below:

Coaching club sign up details at www.Hitmanadvertising.com/coaching

EDDM is working better than ever before.

I get all kinds of questions about EDDM.  Which, if you don’t know, EDDM is the BEST way to mail to the neighborhoods you want to target.

EDDM, known as Every Door Direct Mail, remains to be one of the BEST ways to reach high-end clients in select neighborhoods.

I get all kinds of questions about EDDM, so I updated this report to answer for you…

* Which postcards work best for a cleaning business?

* How much does EDDM cost?

* What size postcards can I send?

* How many can I send at a time?

* Can I see examples of good EDDM postcards?

Some of the information here has previously only been available to paid coaching clients, but I’m giving it to you here at no charge.

See the new report above to help you use EDDM profitably.

You’ll get a good walk-thru of how EDDM works for cleaners. I updated it to show you the latest way EDDM work and give you some ideas for marketing this fall.

The newly updated report helps you use EDDM effectively in your cleaning biz. It’s free and an instant download.

Download the 16-page EDDM guide above now.

Show Your Cleaning Clients Some Love This Summer

Click Here for details on the Ad Club.

Here’s a video I just made for you.

It’ll give you some ideas for marketing this summer

Doing this has helped other cleaners:

* Get new clients in high-end neighborhoods

* Have a repeat client ratio at 85%

* Double their referrals

* Get HIGHER job tickets

Watch the video above.

P.S. It’s not just about getting more clients. It’s about building a valuable brand and connecting YOU with your ideal clients.

5X Return on EDDM Cleaning Postcard

Neighborhood EDDM Postcard

I sent out 2100 of these 8 x 10 inch postcards on Monday and booked 11 jobs so far.

Does EDDM work?  It works well when you do it right.

Yes, this EDDM postcard gets a great return every time I run it in my company.

And every time one of my clients run it correctly, they get a great return too…typically a 4X RETURN on their advertising investment. But results do differ and you could do better or not as well.

What makes this EDDM postcard work?

In this EDDM postcard, the message is all about SOCIAL PROOF.

The entire message is about proving to the homeowner that we have recently cleaned in their neighborhood.

We do this by putting up a picture of the house we cleaned or something in the front of their neighborhood.  In this case, we put up a picture of the neighborhood sign.

This gets ATTENTION and PROVES you were in the neighborhood!

How many times do you get a postcard with a picture of something in your neighborhood?  Seldom.

When a homeowner is thinking about hiring a service, she wants to know who her neighbors use.  This postcard tells her.

How could you make this postcard respond better?

You could include a testimonial of your client on Marcus Pointe Blvd.  To make the sales message even better, include a picture of you and your client by the testimonial.

What else was done for a better response?

We gave an offer of 3 FREE gifts with any minimum cleaning purchase.  You don’t have to give away this much, but the offers we gave strategically promote cross-selling of our other services….not just carpet cleaning.

We explained WHY we were giving the offer.

We boasted and gave specifics about our 100% satisfaction guarantee.  We want them to know they can trust us.

We gave a deadline.  This offer isn’t good forever and we want them to not forget about it.

Get this postcard template and hundreds of other proven ads in my Ad Coaching Club.  See details HERE.

John Braun’s Presentation at the Ice Cleaning Expo in Las Vegas [Podcast #25]

Listen or download the audio presentation below:

I just wanted to let you know how thankful I am to have you part of what I’m doing in Hitman Advertising.

I feel so blessed to have the opportunity to help cleaners all over the world grow their cleaning biz.

I thank you for helping me do what I love to do.

I want to give you the recording of a presentation I recently did at a national cleaning convention.

I’ve only given this out as a bonus to a few other clients. But I wanted to give it to you today because it goes with the subject of neighborhood marketing that we’ve been talking about lately.

You can see the video and/or download the MP3 audio and listen later.

Yes, it was recorded LIVE at the Ice Cleaning Expo.

P.S. Happy Thanksgiving to you and your family. Let your family and those around you know how much you love them today.

Holiday Postcards that Bring NEW Clients & Get Old Clients Back

Hurry! Get your postcards done for you now by signing up for one option below:

Sign up for the Ad Coaching Club Here.

Only want one postcard without signing up?  Get any postcard design for a one-time $99 design fee for non-members.

Click here to purchase 1 postcard design for $99.

One of the best times to be in the cleaning business…

…It’s the holiday season!

I LOVE online marketing in my cleaning business.

It’s cheap, but it has limitations.

What I found that works best is a healthy mix of both online and offline marketing.

For most of your clients, you’ll often have better success marketing to them offline.

Especially during the holiday season, this is the BEST time to do postcards.

For most of your clients, you’ll have better success marketing to them offline.

Here are some examples of great holiday postcards.

This month and next are some of the BEST months to advertise. People are getting ready for guest and they need you to help them prepare their home.

All you need to do is communicate the benefits you’ll give them and let them know how you can help meet their needs.

P.S. Yes, use this to get NEW clients. Then use this to build up your brand with your existing clients to get MORE referrals and repeat business.