Be Unique in Your Cleaning Business

Get sign up details for the Ad Coaching Club Here

How to Be Different?

  • Guarantees
  • Specialty service expertise
  • Testimonials from prominent clients
  • Business relationships/associations
  • Educating clients & yourself
  • Killer offer
  • Get REALLY good at one media

If you want to charge more for your cleaning…

If you want to stay in business…

You NEED to be different.

See this video on how you can make your company unique:

I should be able to call you in the middle of the night and ask, “How are you different from other cleaners in your city.”

 

And you should be able to QUICKLY tell me at least 3 noteworthy points on how you’re different.

Until later,

John Braun
Ad Hitman

P.S.  Get the list of ways in which YOU can be different.  This is one of the most important things to concentrate on before you start marketing.

Marketing 101 right here.  Get this down pat!

USP in the carpet cleaning business

What Cleaning Clients REALLY Want

Sign up for the Ad Coaching Club Here to get all the templates, FREE graphic design, and help getting marketing done.

Want to charge more than your competition?

Concentrating on what your clients WANT is one of the most important things you can do.

See the 6 most common things cleaning clients want:

It’s not always what you think.

A few of these things I’m hesitant to tell you about.  But nonetheless, I’m laying it out on the line.

Sell your cleaning clients these 6 things and you’ll be well ahead of your competition.

I’ve done surveys myself and I’ve seen surveys from several other marketers like Howard Partridge and Jim Wolverton. So later, I’ll post what I’ve learned over my 24 years of experience.

Hiring a cleaning business

Get More Reviews FREE on Auto

Click Here to join the AD Club and get the review card, hundreds ad templates, and software to text, email, and send postcards to clients.

Yes!  Now in the ad club, you get FREE software to send texts and emails to past clients.  You only pay a small fee for the texts and emails you send.  And if you’re sending less than 300 emails per month, you can get those FREE.  Sign up at the link above now.

 

You don’t have to pay a monthly fee to do this..

You can get reviews FREE.

And automatically.

It’s easy.  See the video here:

P.S.  The more reviews you get, the better your SEO ranking.

P.P.S.  More reviews also means more credibility when prospects search you.

And YES…they are looking for your reviews.

Get MORE!  It’s easy.

Cleaning Postcards Ready

Click Here to get join the Ad Club and Get these Done For You

Or, get any postcard you see designed for $149 by Messaging Here.

Your clients want to schedule this week.

Send them a postcard so they’ll remember you and STOP them from calling your competition.

You can get it all done for you FAST & EASY…and cheap.

Postcards designed for you.
1000 4×6 full-color postcards printed for $56.

1000 4×6 postcards printed, labeled, 1st class postage and mailed for 43 cents each (yes, total out the door).

EDDM neighborhood postcards.
1000 6.5×8 inch full-color postcards printed for $97.

1000 6.5×8 postcards printed, labeled, EDDM postage and mailed for 42 cents each (yes, total out the door).

Also, you can get email newsletter templates ready to copy and paste into your email program. Or, we can do it for you.

P.S. You’ll need to act quickly. We’ll be backed up with orders soon, so get in on this now. Questions? Just message me or call 850-474-1110.

Cleaning Postcards Ready to Send [Done for you]

Cleaning Postcards

Unique Selling Point for Cleaning Businesses

Click here to sign up for the Ad Coaching Club

This is one of the MOST IMPORTANT things to get about marketing.

If you want to charge more and be sought after by your clients, you need a good USP.

What is a USP?

It’s a unique selling point or proposition.

How can you use a USP to get higher prices?

How can a USP give you faithful clients that will NEVER use another cleaner?

A statement that says you’re different in a way that benefits your client.

It does NOT have to be a slogan, but it can be.

It does NOT have to be something your competition isn’t doing.

It DOES have to be something your competition isn’t known very well for doing.

If they are known for it, you’re simply doing “me too” marketing, which is weak.

It DOES have to be backed up by marketing and company procedures.

It DOES have to be believable!

How is Your Cleaning Business Different?

A good USP will bring you faithful clients that will NEVER use another cleaner.

It’s basically a statement that says you’re different in a way that benefits your client.

It does NOT have to be a slogan, but it can be.

It does NOT have to be something your competition isn’t doing.

It DOES have to be something your competition isn’t known very well for doing.

It DOES have to be backed up by marketing and company procedures.

It DOES have to be believable!

Find out how to put your own USP into play to get higher job tickets and more faithful clients.  This is the key to building a better brand.

 

Good USPs.

 

The best guarantees in Atlanta.

 

Your neighborhood cleaning company.

 

Trusted cleaning company with a spotless reputation.

 

Carpet dries 5X faster.

 

Low residue carpet cleaning.

 

Fastest response time of any cleaning or restoration company.

 

Service is on time or it’s FREE.

 

Pet odor removal experts.

 

Certified, trained cleaning experts.

 

Commercial cleaning experts.

 

All natural, environmentally friendly cleaners.

 

Stain removal experts that can remove any stain…guaranteed.

 

Disinfectant specialists.

How to Tell If Cleaning Marketing is Working

Click Here for details on the Ad Coaching Club

Does your marketing work or not?

Does your marketing make your cleaning business money?

Here’s a fast way to know exactly whether or not your cleaning marketing is working.

The response rate is a factor.

How many cleaning jobs booked is important.

The quality of the lead is important.

But 1 factor matters most out of them all.

Find out what matters most.  Plus, get four success tips that every cleaning business must follow.

I’ll tell you how to make sure your marketing is profitable.  These are very important marketing management principles to know.

Let me know if you need help with any of this.  We have campaigns to help you with your online and offline marketing to help you get profitable marketing.  Also, I offer one on one coaching for your cleaning business.

marketing cleaning business

Cleaners must…

🔑 Know your costs
🔑
Get a 3-to-1 return
🔑
Upsell
🔑
Market to past clients

Grow Your Cleaning Business Now

Click Here for details on the Ad Coaching Club

How cleaners grow business now

How to grow your cleaning business now.  It can be tough to grow your cleaning business.  I talked with a long time coaching member yesterday. He told me his business was up 80% over last year.

Right now, some cleaners are busier than ever.  Others struggle.  WHY???

I’ve been coaching cleaners for 12 years.  I’ve seen start-up companies rise from ZERO to a million per year.  But I’ve also seen start-ups and established companies go bankrupt.

The economy has VERY LITTLE to do with it.  In fact, for cleaning businesses, a bad economy often means a time to rise and shine.

Here’s a short video on how you can do more.

This isn’t some rah-rah, positive thinking rant.  It’s real-world stuff that’ll help you know how to get the money you deserve.

When your competition is scared, it’s your chance to jump in and do something big.  They may have stopped or cut down their advertising.  That’s your chance to capitalize.  They may not be doing Covid-19 cleaning.  Then that’s your chance there.

Opportunity comes knocking.  How will you react?  Don’t just sit still.  Get out and do something.  Many cleaning companies are doing well.  What will your cleaning company do to prosper during this time?  It’s up to you and you alone.

There are no excuses.  Opportunity is out there.  Grab it right now.  Don’t sit still.

Some carpet cleaning businesses or maid services may want to grow their business by doing a transition into doing some disinfectant cleaning and sanitization services after Covid-19.

Business can be tough.  All kinds of things can go on in the cleaning business.  I’m here for you.  Let me know how I can help you grow your cleaning business.  Contact me at the link above or join my Ad Coaching Club.

$50 or $150 Cleaning Business?

 

Click here to get the Excel Sheet

How much does your cleaning biz make?

Your dollar amount per hour is one of the MOST important numbers to focus on.

I’ll break it down in this video.

For commercial cleaning, this is even MORE important.

All cleaning companies are different.  But you can put in your numbers and see how your company is doing.

Concentrate on how to bump your $$$ per hour up frequently.  Here are some tips on how to look at this.

Cost in Cleaning Business

Jump Start Spring Cleaning Marketing

Click here to get these ads done for you in the Ad Club.

It’s a crucial time for your cleaning biz.

Do you want to start spring cleaning in March or wait until April?

The first few years I was in business, I sat around and waited for the spring rush to come.

And it eventually came…but it did NOT come as soon as I wanted it.

Then I put a few marketing techniques in play and WA-LAH…spring cleaning came earlier.

I just shot a video that explains and shows you examples of how to jump-start your spring cleaning right now.

P.S.  This works to get spring cleaning jobs booked even in snowy areas. In fact, I show you a specific advertising piece in the video for areas where it snows.

P.P.S.  The main goal is to get them calling EARLIER and get your schedule BOOKED NOW.

Get past clients coming back by getting in front of them NOW with your marketing! Bring on spring early with a postcard, email newsletter, and Facebook campaign. These are all available for download in the ad club member site now.

See the video now for ideas to get your spring carpet cleaning, maid service, janitorial service to get clients coming in early.  Don’t wait for April.  Get cleaning jobs booked right now to get busy in your cleaning company.

Spring Cleaning marketing to get clients now

Cleaning and Restoration Business Sales & Marketing

Thursday night is our next $100k Training webinar.
Register FREE right NOW:
Happening Thursday, October 24th.
5pm pacific | 6pm mountain | 7pm central | 8pm eastern

Register for the scholarship contest here.

Win a $10,000 Scholarship Towards Consultation

The contest for the FREE consultation package includes personal consultation for 1 year with Mason Tomaino and John Braun.

See details and register for the contest here.

https://vs5jk5bg.pages.infusionsoft.net

Get $100k Profit in the Cleaning & Restoration Biz training event.

 

Mason Tomaino and John Braun are holding a special webinar training where we are giving you the foundation of a successful cleaning and restoration business.

 

Download the audio MP3 from the webinar to listen later: