How to Tell If Cleaning Marketing is Working

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Does your marketing work or not?

Does your marketing make your cleaning business money?

Here’s a fast way to know exactly whether or not your cleaning marketing is working.

The response rate is a factor.

How many cleaning jobs booked is important.

The quality of the lead is important.

But 1 factor matters most out of them all.

Find out what matters most.  Plus, get four success tips that every cleaning business must follow.

I’ll tell you how to make sure your marketing is profitable.  These are very important marketing management principles to know.

Let me know if you need help with any of this.  We have campaigns to help you with your online and offline marketing to help you get profitable marketing.  Also, I offer one on one coaching for your cleaning business.

marketing cleaning business

Cleaners must…

🔑 Know your costs
🔑
Get a 3-to-1 return
🔑
Upsell
🔑
Market to past clients

Grow Your Cleaning Business Now

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How cleaners grow business now

How to grow your cleaning business now.  It can be tough to grow your cleaning business.  I talked with a long time coaching member yesterday. He told me his business was up 80% over last year.

Right now, some cleaners are busier than ever.  Others struggle.  WHY???

I’ve been coaching cleaners for 12 years.  I’ve seen start-up companies rise from ZERO to a million per year.  But I’ve also seen start-ups and established companies go bankrupt.

The economy has VERY LITTLE to do with it.  In fact, for cleaning businesses, a bad economy often means a time to rise and shine.

Here’s a short video on how you can do more.

This isn’t some rah-rah, positive thinking rant.  It’s real-world stuff that’ll help you know how to get the money you deserve.

When your competition is scared, it’s your chance to jump in and do something big.  They may have stopped or cut down their advertising.  That’s your chance to capitalize.  They may not be doing Covid-19 cleaning.  Then that’s your chance there.

Opportunity comes knocking.  How will you react?  Don’t just sit still.  Get out and do something.  Many cleaning companies are doing well.  What will your cleaning company do to prosper during this time?  It’s up to you and you alone.

There are no excuses.  Opportunity is out there.  Grab it right now.  Don’t sit still.

Some carpet cleaning businesses or maid services may want to grow their business by doing a transition into doing some disinfectant cleaning and sanitization services after Covid-19.

Business can be tough.  All kinds of things can go on in the cleaning business.  I’m here for you.  Let me know how I can help you grow your cleaning business.  Contact me at the link above or join my Ad Coaching Club.

$50 or $150 Cleaning Business?

 

Click here to get the Excel Sheet

How much does your cleaning biz make?

Your dollar amount per hour is one of the MOST important numbers to focus on.

I’ll break it down in this video.

For commercial cleaning, this is even MORE important.

All cleaning companies are different.  But you can put in your numbers and see how your company is doing.

Concentrate on how to bump your $$$ per hour up frequently.  Here are some tips on how to look at this.

Cost in Cleaning Business

Jump Start Spring Cleaning Marketing

Click here to get these ads done for you in the Ad Club.

It’s a crucial time for your cleaning biz.

Do you want to start spring cleaning in March or wait until April?

The first few years I was in business, I sat around and waited for the spring rush to come.

And it eventually came…but it did NOT come as soon as I wanted it.

Then I put a few marketing techniques in play and WA-LAH…spring cleaning came earlier.

I just shot a video that explains and shows you examples of how to jump-start your spring cleaning right now.

P.S.  This works to get spring cleaning jobs booked even in snowy areas. In fact, I show you a specific advertising piece in the video for areas where it snows.

P.P.S.  The main goal is to get them calling EARLIER and get your schedule BOOKED NOW.

Get past clients coming back by getting in front of them NOW with your marketing! Bring on spring early with a postcard, email newsletter, and Facebook campaign. These are all available for download in the ad club member site now.

See the video now for ideas to get your spring carpet cleaning, maid service, janitorial service to get clients coming in early.  Don’t wait for April.  Get cleaning jobs booked right now to get busy in your cleaning company.

Spring Cleaning marketing to get clients now

Cleaning and Restoration Business Sales & Marketing

Thursday night is our next $100k Training webinar.
Register FREE right NOW:
Happening Thursday, October 24th.
5pm pacific | 6pm mountain | 7pm central | 8pm eastern

Register for the scholarship contest here.

Win a $10,000 Scholarship Towards Consultation

The contest for the FREE consultation package includes personal consultation for 1 year with Mason Tomaino and John Braun.

See details and register for the contest here.

https://vs5jk5bg.pages.infusionsoft.net

Get $100k Profit in the Cleaning & Restoration Biz training event.

 

Mason Tomaino and John Braun are holding a special webinar training where we are giving you the foundation of a successful cleaning and restoration business.

 

How to Use Client Education to Double Your Sales

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To grow your cleaning business, you need sales.

You can get MORE sales by educating your clients and prospects.

This is what the most successful cleaners I know do.

See this new video.

Do this with email marketing, postcards, newsletters, LinkedIn, and Facebook.

It’s about marketing to Clients, Prospects, Realtors, Retailers, Property Managers, Pet Groomers, Contractors, Vet…or ANYONE who can refer your service.

[Download] Spring Marketing Plan

Click Here to Download

Click Here for Instant Download

Spring cleaning season is upon us.

I’m shoveling snow this morning after a blizzard last night in Colorado, so it doesn’t seem like it. But spring is coming.

This is the time to make BIG, BIG money in the cleaning biz.

Here’s an entire marketing plan you can use to have the best Spring Cleaning season ever.

Get your Free spring marketing plan here.

P.S.  I’ve just updated the plan to show you the most recent stuff that’s working NOW.

Download the spring marketing plan now:

Cleaners Were Ticked

Go Here to Sign up for the Ad Club and Get Newsletters, Postcards, and More Done-for-You.

A large supplier of cleaning newsletters recently decided to STOP operations.

Many cleaners were disappointed and complained on Facebook.

They LOVED the REPEAT clients and REFERRALS they got from sending these newsletters.

But it’s okay. You can still get cleaning newsletters and postcards.

And here’s the GOOD NEWS…

You can get these large, glossy, full-color newsletters done for MUCH less.

It’s around 44 cents for EVERYTHING (printing, postage, folding, and labeling). All done for you.

Or you can get the newsletter and send it yourself for as little as $85 for 1000 tri-folded, glossy newsletters.

See some of the templates here.

There’s MUCH more where that came from. Email newsletters, Facebook posts, and other client educational marketing.

This helps you get more referrals, more repeat clients, and higher job tickets.

Million Dollar Cleaning Business Success Secrets

Click Here for info on my Ad Coaching Club and get special bonuses.

TONIGHT I’m holding a webinar on some of the NEW tactics on dominating Yelp, Google Local, & Facebook.  

Register now at:

https://my.demio.com/ref/FgnQHeYwhbYb3J3K

5pm pacific | 6pm mountain | 7pm central | 8pm eastern

Last week I attended a small event where two dozen million-dollar cleaning businesses gathered for a mastermind.

I had an opportunity to speak and tell some secrets that I’ve learned.

But wow…I was also able to learn and ask questions of the other cleaners in the room.  I got some killer new ideas and I’ll share some with you.

Here’s where I give you some of what I learned.

Secrets like:

* How to get your online reviews to stick

* Dominating Yelp

* Tips to eliminate bad reviews

* SEO ninja tricks to rank in multiple cities

* New FREE service to record website visitor traffic

* Do market research in 1 hour to see what clients want

* What higher income clients want

* Cheap tricks to bump up your neighborhood marketing

* Using Facebook to become a local celebrity

Stay Busy Cleaning in Back-to-School Weeks

Click Here for Details on joining the Ad Club.

For cleaners, it’s typically one of the slowest times.

Moms are shopping for kids and prepping for the new school year. They’re NOT thinking about cleaning.

But if you do some marketing to connect with past clients and targeted prospects, you can stay busy.

See some of these NEW marketing ideas.

These are geared for back-to-school to get in front of your best prospects.