Branding

Reminder Postcards Make Your Phone Ring

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Get These Reminder Postcards Here for a Limited Time in the Ad Club

Reminding your cleaning clients they need you is the most important advertising you can do.

I love reminder postcards for TWO reasons:

1.  You can use them to bring a surge of clients calling you when business is slow.

Just keep a stack of these postcards ready to go and send them off to clients who used you one to two years ago.

2.  They are cheap! This is the cheapest, effective advertising you do. They postcards can be printed for 2 cents per card and postage for just 34 cents (or 25 cents if you send them bulk mail).

See some of my reminder postcard examples in the video above.

P.S. This is one method of advertising you need to do if you want to be as successful as possible. All the most successful cleaners I know do this.

Authority Marketing

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Click Here to Get a Press Release Done For You

I’ve gotten several cleaners national distribution on affiliates of ABC, NBC, CBS, Fox and dozens of other major media outlets.

I did an “Authority Marketing” campaign that quickly allows you to be positioned as an expert by having your article syndicated out to dozens of authority media sites, including ABC, NBC, CBS and several major newspapers like the Boston Globe, Miami Herald, and more.

I’ll show you what I did in this video:

The problem for most cleaning companies is:

* The are NOT seen as an authority by Google

* Their clients are NOT impressed with their professionalism

* They have no plan to get their brand recognized as authority

Are you having these problems too?

P.S. Just one campaign can change all this and make your brand an authority.

Spring Cleaning Postcard and Mailer Campaigns

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Details on how to get these postcards done for you HERE.

Spring is only 15 days away!

If you want to have the best spring cleaning season ever, get postcards or mailers ready NOW to send to your clients and high-end neighborhoods.

I just made a short video to show you some you a new spring cleaning postcard campaign I’m doing.

See the spring cleaning postcards in the video above.

Plus, you’ll get some ideas on doing client mailers as well as neighborhood marketing to new clients.

P.S. Spring cleaning should be your BUSIEST AND BEST cleaning season. So hit the ground running and prepare now.

Double Your Referrals and End the Winter Slump

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We’re smack dab in harshest time of winter.

Some cleaning companies cry the blues and get no business

And other cleaning companies spend this time developing relationships with Clients, Carpet Retailers, Realtors, Interior Designers, and other referral sources.

You can get business to turn SLOW periods into BUSY times.
 

Get This Report FREE Below:Click here to get the FREE report

Click Here to download this FREE report

This report is focused on helping you build…

* Building a powerful brand that people will remember

* Steady income when YOU control the slow season

* Charging higher prices because you’re educating your clients

What Do Most Successful Cleaning Businesses Do?

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I’ve found almost every successful cleaning business is serious about nurturing their clients and getting referrals.

And all of them have a system for doing it.

Without repeat clients you can’t succeed.

Without referrals you can’t succeed.

Get This Report FREE Below:Click here to get the FREE report

Click Here to download this FREE report

This report is focused on helping you build…

* Building a powerful brand that people will remember

* Steady income when YOU control the slow season

* Charging higher prices because you’re educating your clients

Survive or Thrive in Winter? [Podcast #21]

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Podcast: Play in new window | Download

It’s all about taking advantage of the time of year.  Turn winter into your opportunity season! While your competitors are taking the easy way out, you can capitalize on their complacency. Most of your competition responds by giving up and taking the bare minimum amount of jobs they can get. While they’re cutting down their marketing or they’re on a low-budget vacation, you can take your market by storm.

How Much Money Can You Make in the Cleaning Business? [Podcast #19]

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Podcast: Play in new window | Download

I interviewed Doyle Bloss, Marketing and Brand Manager for Hydramaster.  We uncovered a very important topic to help you define your market and make MORE money.

Why should cleaners know what the potential of their market place is?

Many cleaners think they can’t make as much in an area with low population, smaller homes, or income that’s lower than the national average.  Have you found these factors cripple the chance for success?

What about big metropolitan cities like Houston, Atlanta, Chicago, etc?  Is there much advantage in running a cleaning biz in big cities?

How can a cleaner find out what the potential is in his market?

Thanksgiving Cleaning Marketing Ideas

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Go to www.Hitmanadvertising.com/coaching to get these designed for you.

Want to end 2014 with BIG sales?

Now is the time to plan for the busiest holiday cleaning season EVER!

How do you put your company at TOP of the mind with your clients, carpet retailers, realtors, and adjusters?

Be the first to wish them Happy Holidays.

But a Christmas card won’t work!

Nope.  Instead, be the first by sending them a Thanksgiving greeting card.

Why Thanksgiving card?

* Stand out because hardly anyone sends them

* Everyone LOVES being told Thank You!

* Everyone LOVES Thanksgiving (you won’t offend anyone)

The Most Powerful Marketing Tool For Cleaners!

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Get these templates or get them done for you, go to www.Hitmanadvertising.com/coaching

This is one of the top secrets to running a successful cleaning company.

The client newsletter or (as I like to do) postcard/newsletter is the most powerful marketing tool I’ve ever used.

Even if you only have a few dozen past clients, sending educational postcards/newsletters is the QUICKEST way to a stable business.

Do this regularly and get:

* MORE referrals

* MORE frequent cleanings from the same clients

* HIGHER job tickets from the same clients

P.S.  If you don’t currently mail a bi-monthly newsletter, you are surely losing money.

Fall Marketing Examples for Cleaners

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Click on any of the images to see them larger

Fall client postcard/newsletter
Fall client postcard/newsletter

I’m going to give you some examples of what we’re doing to market cleaning services right now.

I don’t normally do this, but I went ahead and posted the actual ad examples that you can see as well.

Client mailers.
I’ll start with this one because this is the FIRST thing you should spending money on advertising each month.  Do NOT neglect your clients.

Tri-folded client newsletter
Tri-folded client newsletter

When you market consistently to them, you will get MORE referrals, MORE frequent cleanings from them, and you can charge HIGHER prices.  Take that to the bank.

EDDM postcard mailers.
The best way to target your ideal neighborhood is with Every Door Direct Mail (aka EDDM).  Here are some examples of fall themed postcards used in EDDM.

 

EDDM postcard to new prospects
EDDM postcard to new prospects

Facebook pay-per-click.
There are more of your clients on Facebook during prime time television viewing hours than all of the major networks combined.  So if you want to target them for little money, consider Facebook pay-per-click advertising.  You can set this up for as little as $1 per day.  Use pictures and graphics to go along with the season and conversation already going on in their mind.

Facebook graphics for reminders.
Facebook graphics for reminders.

To get these postcard templates, see www.Hitmanadvertising.com/coaching