Yes! You’re Registered. Wednesday Night: $100k Profit in the Cleaning & Restoration Biz

Yes!  You’re in!  Mark your calendar for October 9th!

5pm pacific | 6pm mountain | 7pm central | 8pm eastern

Have you achieved $100k in sales in your cleaning or restoration business?

I hope so.  It’s not too difficult.

But $100k in profit?  That’s another story.

Thursday night, Mason Tomaino and I are holding a special webinar training where we are giving you the foundation of a successful cleaning and restoration business.

Register FREE here right NOW:

https://my.demio.com/ref/4jySSaTRHxJhhJ6g

Happening Wednesday night, October 9th.

5pm pacific | 6pm mountain | 7pm central | 8pm eastern

We’ll map out the business and explore some of the pitfalls many face.  This is great if you want to break out and grow your business.

Video Marketing Gets the Best Cleaning Clients

Click Here for details on the Ad Coaching Club where you can get Google Ads, YouTube Ads, and Facebook Ads Training.

Videos are HUGE right now.

They keep attention and they sell.

With a few tweaks, your videos can go from meh to WOW.

See how to do it in this video.

You can use videos to target niche neighborhoods, pet owners, new moms, businesses, or almost any niche you want.

Run these ads on Facebook, Google display ads, and Youtube.

You gotta see this twist in video marketing.

These are easy videos.  You don’t have to talk on them if you don’t want to.  Just shoot and run these local ads for as little as 1 cent per view.

Commercial Marketing

Click to download the report

Click Here to Download the Report

Click here to join the Ad Club where you’ll get in the Commercial Marketing Course FREE.

We’re full-swing in the Commercial Marketing Course.

It’s designed to get you the commercial clients you REALLY want.

Here’s the plan with 21 tactics to download FREE.

This entire campaign can be done for less than $5 per lead for marketing. It’s that cheap.

And now, we you can have the mailers DONE-FOR-YOU with our exclusive mail house.

When you pick the ideal prospect, the client can be easily worth $10,000 or more per year.

It’s the perfect time of year to concentrate on getting commercial accounts.

I’ll give you 21 specific FREE or cheap tactics to use here…

Why Your Clients Ignore Cleaning Reminders

Click Here for details on joining the Ad Club

3, 6, 9, and 12-month reminders aren’t working.

It doesn’t help sell your other services.

It doesn’t promote referrals.

It barely helps build your brand.

You’re NOT connecting with your clients.

See this video on how to get their attention.

Do this with online and offline marketing.

This is how you’ll get MORE frequent cleaning, MORE referrals, and HIGHER job tickets.

Targeted Marketing Done For You

Click Here to join the Ad Club and Get These Done-for-You.

Cleaners have been asking me to do this for years.

Now you can get your 10-arounds, client reminders, thank you postcards, and commercial mailers designed and sent for you.

Watch this video to see how these small mailings are done.

I’m always trying to help cleaners target better clients EASIER.

Now we have a way to do small, niche mailings for reminder postcards, 10-arounds in key neighborhoods, and to commercial mailing lists.

Want to target commercial clients? We can do that for you now.

Want to mail to a neighborhood and avoid apartments? Or small neighborhoods? We can do that now.

Thank you postcards, yes. One Year Reminder postcards, yes.

10 or 20-Arounds, of course.

You can even do neighborhood mailings that avoid apartment complexes.

Commercial letters and postcards to target cleaning and restoration.

See this video for examples of how it’s done.

Cleaning Brochures for Commercial, Janitorial, and Residential Cleaners

Click Here to Get these FREE with Ad Club Membership

Or Click Here to Get them Without Being a Member

The easy path to selling is client education.

Once the client knows what they are getting from your service, THEY BUY FROM YOU.

Brochures help you sell while you’re in front of a client and even when you’re gone.

But it can’t just be any old brochure.

It has to educate.  It has to sell.

Here are some new brochure examples I just put out.

These are for Janitorial, Commercial Carpet, Tile, Area Rugs, Carpet, Pet Odor Removal, Mold Remediation, and Upholstery Cleaning.

Check out these brochures that SELL and see how you can educate your clients and make more money in your cleaning business.

How to Use Client Education to Double Your Sales

Click Here to get details on the Ad Club

To grow your cleaning business, you need sales.

You can get MORE sales by educating your clients and prospects.

This is what the most successful cleaners I know do.

See this new video.

Do this with email marketing, postcards, newsletters, LinkedIn, and Facebook.

It’s about marketing to Clients, Prospects, Realtors, Retailers, Property Managers, Pet Groomers, Contractors, Vet…or ANYONE who can refer your service.

Cleaners, Don’t Try Google Ads Without Watching This First

Click Here for Google Ads Training in the Ad Club

What every cleaner should know about Google Ads BEFORE they start their next campaign.

NEW Google Updates:

  • Google is doing campaigns for cleaners and it’s NOT doing well.
  • How to STOP Google’s “suggestions” from costing you money.

Watch this video now.

You’ll also see 5 Tips for Running a More Profitable Google Ads campaign.

Google ads are the FASTEST way to rank for keywords that you need to rank in.

But it can be dangerous for cleaners on a budget if you don’t have your campaign set up right.

Do Client Newsletters Still Work? [New Article in Cleanfax]

This is a challenge for cleaners: 

How to get clients to call for your different services, charge what you’re worth, and refer you more frequently.

The Solution:

Mix digital marketing with other media to reach MORE clients.

See my new article in Cleanfax Magazine here:

https://cleanfax.com/marketing-advertising/do-client-newsletters-still-work

I’ll show you what to communicate and which media to communicate with.

The Good, the Bad, and the Ugly…

Find out the GOOD and BAD points of different media that is used to market to past cleaning clients and hot prospects.

It’s up to you to make sure your clients NEVER forget you and to educate them about all of your services.  How else will you do it?

Gift Cards to Get BIG Cleaning Jobs

2 Ways to Get these Gift Cards:

1. You get this card designed and BIG discounts on printing in my Ad Club.  Get details HERE.  Get 1000 of these glossy, thick gift cards printed for just $55 + shipping.

2.  Or, for a limited time, get this template custom graphic designed with your company info for $147. Then get 1000 of these glossy, thick gift cards with rounded corners printed for just $55 + shipping.  Order Info Click Here.

Some of my competitors HATED that I gave these out.

Some blatantly COPIED my gift cards and started using them.

See one of the best marketing tools you can do less than $40.

Give them to realtors, floor retailers, interior designers, general contractors, plumbers, and property managers.

Send them in sales letters to select neighborhoods…Yes, been doing this before EDDM.

Send them to commercial prospects like doctors, lawyers, private schools, and other commercial accounts.

Using these can easily double your referrals from the best referral sources.

These gift promo cards are viewed to be MUCH more valuable than a coupon or even a FREE room of cleaning offer.  They look like a real gift card and, for all practical purpose, we treat them as a real gift card.  The only difference is we give some special exclusions on the back of the card to keep the offer from getting abused.

Click to see larger.
Click to see larger.

3 Ways to Use These Cards:

1.  Pass them out to businesses who can refer you to their clients.  We pass them out to flooring retailers, realtors, interior designers, plumbers, maid services, builders, property managers, and other places that can hand you NICE jobs.  We pass them out at their office or we’ll send a few to them in the mail along with a letter that gives benefits of how we can help them.

2.  Hand them out at networking events.  Why give out plain old business cards when you can give out gift cards?  Go to networking groups as the bearer of gifts!

3.  Distribute them to high-end neighborhoods.  We send these out in a letter that gives compelling benefits of our service. We also use these in doorknob hanger packets.

Back side. Click to see larger.
Back side. Click to see larger.

It’s one of the CHEAPEST tools to promote referrals and set yourself apart from the competition.  I’m all about setting my company apart from my competitors.

We use them in different dollar amounts…$25, $50 and $100.  The potential job that can be referred depends on the amount.  For example, realtors normally get $50 or $100 gift cards.  A property manager who rents small homes may get a $25 gift card.

These cards are printed up to look like actual gift cards.  But they’re really a thick, glossy, larger business card.  Upon looking at the card, they look like a gift card.  But when you hold it in your hand it doesn’t feel quite like a thick, plastic card.  It does the job at an economical price so we can afford to pass out thousands of them all over the city.

See this video on how I used these cards at a Realtor luncheon.