Commercial Marketing 101

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In this training, you’ll find the exact strategies I’ve used and have taught hundreds of Cleaners to get the best Commercial Cleaning accounts in their city.

Download the NEWLY UPDATED Commercial Marketing Plan Below:

Click to download the report

Click Here to Download the Report

 

See how the commercial email series works here.

 

2 Ways to get all the letters, postcards, emails, and Google ads:

#1: Join the Ad Club Details Right Here.

OR

#2: Sign up for the Commercial Course Here.

Commercial cleaning can be GREAT.

But you have to target the right clients.

Here’s my process for getting the BEST commercial clients:

You want commercial accounts for:

🎯Regular, dependable income.

🎯Keep employees busy.

🎯To make the highest dollar amount per hour possible.

But you want to avoid all the cheap, want it done today, pay you in 100+ days, commercial clients.

This video outlines the whole commercial marketing process in just a few minutes.

Want a FREE step by step training on how to get more commercial cleaning clients?

(I used these strategies to get the best commercial accounts in my city)

In this FREE training I reveal: 

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Facebook Business manager setup

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An entire marketing plan (PDF download)

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What are the best commercial accounts?

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3 common issues to avoid many prospects have

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What to do instead of COLD calling (especially if you hate it)

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How to get in front of the DECISION MAKER for a commercial cleaning account.

Urgent to Contact Past Cleaning Clients

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See sign up details for the Ad Coaching Club Here.

If you do it at all this year, now is prime time.

Your clients are in buying mode. As a business owner, you need to concentrate on selling.

See how to get MORE cleanings & HIGHER job tickets.

Guests are coming. Your clients need to get their house looking and smelling clean.

Don’t make them work to find you. It’s your job to contact them.

Don’t send them into the hands of your competition!

See Thanksgiving and holiday marketing ideas that can get you more referrals and HIGHER job tickets.

Your competition is NOT doing this! If you want to be successful, you should do what they are NOT doing.

contact cleaning clients

What Do You Want to Get DONE in Your Cleaning Business?

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I’m putting together an exclusive mastermind for a select few cleaning companies.  I’m curious about what you’re most interested in getting DONE in your cleaning business.  If you fill out the survey, as a thank you, I’ll let you in on a special gift once the mastermind is launched.


marketing done for cleaning business

Free Cleaning Software Set Up

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Ad coaching members can get FREE email, texting, and scheduling software access.  You only have to sync the FREE email system or the super cheap texting system as shown below.

If you’re not a member yet, you can sign up for the Ad Club right here>>>

Here’s what you need to email us (watch videos):

  1. Log in with (username, email address, and MASTER password)
  2. Fill out the questionairre for your company info.

Click Here for training on how to use the software after it’s set up.

Keep in mind, some members use it for their scheduling software and email software. Some members only use it for their emails and other members use it only for their texting past clients.

Also, we’ll automatically plug in an entire series of residential and commercial emails for you for FREE too.  Just email us to request them after your software is set up.

Your email list: Put your client list into a CSV file.  This is the most common file that is used throughout platforms.  Quickbooks, Housecall, Servicemonster, or any database should export it in this file.

Free cleaning software

Quick Lesson in Branding a Cleaning Business

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Get help with emails, texts, postcards, and branding your cleaning company in the Ad Coaching Club Here

Do you want to clean for your clients again?

If YES, you need to build that relationship through branding.

If NO, you need to re-do your entire marketing plan because you’re getting the WRONG CLIENTS.

Watch the branding lesson here:

You’ll find out:
💰What the most successful cleaners do.
💰The dangers of email and text marketing.
💰What happens if you don’t contact clients for several months?

P.S. When you get this, many cleaners see a 75%+ repeat client ratio.  You’ll keep more clients, get more referrals, and get HIGHER job tickets.
I did a survey on my Facebook Cleaning Marketing Group and here are some of the answers I got…

Frequent branding does 3 things:

  1. Your clients know you’re still in business.
  2. Clients know about all the services you do.
  3. Clients know about the benefits of those services.

Important note:  I had two big companies PM me saying they send every single month to thousands of their past clients.

Your past clients are your gold mine.  The #1 part of your company.

Without frequent communication, they will never know about these.

  1. Surveys show 80% of your clients don’t remember your company name. Brand quickly.
  2. Can’t afford it.
  3. I’m already too busy. Build your brand!
  4. I’m too busy being busy. This doesn’t mean busy making money, just busy.
  5. I send email or texts instead.
  6. I send reminder postcards every 6 – 12 months.

Branding your cleaning business

Commercial Email Newsletters

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Get sign up details for the Ad Coaching Club Here

Here’s an update on commercial marketing…

We’ve already had a residential email series and a reminder series for a while.  Now we have commercial email series.

See them right here.

And there’s even better news!  All of your company contact info and logo are automatically entered.  You don’t have t edit the emails one by one.  It’s all set to go.

Soon we’ll be adding more emails, postcards, and sales letters into the commercial marketing course.

Commercial email newsletters

Be Unique in Your Cleaning Business

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Get sign up details for the Ad Coaching Club Here

How to Be Different?

  • Guarantees
  • Specialty service expertise
  • Testimonials from prominent clients
  • Business relationships/associations
  • Educating clients & yourself
  • Killer offer
  • Get REALLY good at one media

If you want to charge more for your cleaning…

If you want to stay in business…

You NEED to be different.

See this video on how you can make your company unique:

I should be able to call you in the middle of the night and ask, “How are you different from other cleaners in your city.”

 

And you should be able to QUICKLY tell me at least 3 noteworthy points on how you’re different.

Until later,

John Braun
Ad Hitman

P.S.  Get the list of ways in which YOU can be different.  This is one of the most important things to concentrate on before you start marketing.

Marketing 101 right here.  Get this down pat!

USP in the carpet cleaning business

How to Get the Highest Prices for Cleaning

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Details on the Ad Coaching Club Click Here.

Get the FREE Cleaning Marketing Plan Here.

Are you the highest priced cleaner in your city?

#1 Set yourself apart and be professional.

Make sure to use a uniform, clean truck, clean equipment, website, brochures, gift cards, & leave behinds.

Develop a USP & Guarantee!

#2 Promote your brand after cleaning!  Both online and offline.

If you’re not sending an email newsletter and your competitor is, he’s branding better.

#3 Synergy.  Massive action that brings it all together.

Highest cleaning prices

Have the Best Fall Cleaning Season Ever [Fall Marketing Plan]

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Get FREE Bonus templates for Facebook Ads, Google Ads, EDDM postcards, and more.  Click Here for details on joining the Ad Coaching Club.

In the cleaning biz, you can close out the last quarter BIG.

For most of us, it’s our busiest season.

But you have to concentrate on getting MORE referrals, MORE frequent cleaning, and HIGHER job tickets.

Your marketing must specifically target these objectives. It won’t happen by accident.

Lots of marketing examples here.

4 marketing tactics using…

* Facebook Ads
* Google Ads
* Client Mailers
* EDDM Postcards

It’s the last quarter. Make the most of it! This plan will help.

Fall Cleaning Marketing

#1 BIG Marketing Mistake Cleaners Make?

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Get templates already written and designed for you in my Ad Coaching Club here.

Many cleaners don’t get it.

But the successful cleaners do.

I asked my Facebook group what they thought was the #1 mistake.  It’s no surprise that the cleaners who answered correctly have well-established carpet cleaning, tile cleaning, and maid service businesses.

When you understand this, you’ll have a better brand for your cleaning business, and you can make more profit.

Before I answer, know that I didn’t make this up.  Nearly every marketing pro and I learned this first in Intro to Advertising.

And the answer is…marketing to your EXISTING CLIENT BASE.

STOP chasing new clients!

How much easier is it to clean for past clients?

Cleaning Marketing Mistake

Email Marketing – How to Become an Email Marketer

Hide behind a fake email address when you are using the email marketing system which includes the built in spam filter. Spam email can ruin your reputation with clients. By disguising your identity, you make it easier for your clients to identify you by your real email address.

a) Some spam filters also use keywords that are not found in the dictionary, and this results in your message being sent to a separate bulk mail folder for keywords that are common to other messages. It is necessary to include this keyword in your subject line.

b) It is possible to have a subject line with a keyword but then they will not understand what it is about and will not open the mail. It is better to choose only one keyword in the subject line.

c) There are numerous spam filters that can be applied to your email messages. There are many of them at “spam filters” websites. Spam filters with large number of rules apply to a user’s messages automatically, and they apply rules that are based on keywords, and, then, apply further rules if the message contains spam keywords.

Standard email format for the information industry

It is a basic test of a sender’s professionalism to respect the standards of the information business. When sending anything other than information that is directly related to the topic of the message, a sender must follow a pattern that is professional. A large majority of professionals in the internet marketing world have no concept of the difference between legitimate business communications and spam. Spammers will build entire websites around keywords and then send email with the sole intention of getting your message opened. This can destroy the reputation of your company. It should be obvious that an email that you sent has no purpose other than to waste your customers time and may even have negative connotations with your customers. If you have a legitimate information company with information to offer your customers, then you should take great care in designing the email to ensure your message is sent to someone who is genuinely interested in your message. There are many guidelines that can help ensure a professional environment for your messages.

* Be respectful and wait for feedback. If you have a great message to offer, then you should wait for a response from someone who is genuinely interested in your information before you try to sell.
* Only try to sell after the customer has requested information or asked to be removed from a list. This helps to avoid the chance of the customer being offended.
* Only try to sell once the customer has received something of value. If the customer has requested information on a topic that is irrelevant to your message, then you are wasting the client’s time.

The importance of email marketing cannot be overstated. The information is that easy, the ability to communicate to a great number of people at the same time is that easy. In many ways, email marketing is the most cost-effective tool to advertise a company, product, or service.