Sending Out Client Newsletters [Podcast 18]

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Sending a client newsletter is the #1 way to build a reliable cleaning business.

  1. Why send out client newsletters?
    1. More referrals, more frequency and higher job tickets
    2. Successful cleaners do it.
    3. They won’t forget who you are…fridge magnets, etc
  2. How to send your newsletter?
    1. Postcards or postcard/newsletter
    2. Tri folded newsletter
    3. First class or bulk mail
    4. Label
  3. How often to send the newsletter?
    1. Every 1 to 2 months
    2. Send variation of letters and postcards
  4. What to say in the newsletter?