Author: John

Dear Neighbor:
Gas prices are higher than ever. Since you live in our neighborhood, I want to give you a special incentive to try our service. I’m tired of paying my technicians to drive all over the county for cleaning jobs. I’ll do anything to earn your business because you are our neighbor.
It all started when I saw a competitor’s van in our neighbor’s driveway. Normally, this doesn’t bother me, but this competitor was based out of Gulf Breeze. Why would any of our good neighbors use a company from another county? I know you would rather support a neighborhood company and be able to visit our actual shop where you can get unlimited FREE refills on spot remover.
So, the only answer I could come up with is PRICE. That yellow truck in my neighbor’s driveway advertises 5 rooms of carpet cleaned for $99. “How can I let them know we do a better job and service them more efficiently?” I said. Then, I considered lowering our prices. After crunching some numbers, here’s what I figured out....
This is what other companies do to charge you cheap prices:
No background checks and drug testing on employees in your home--that’s scary
The cheapest cleaning agents are purchased that can cause damage and rapid re-soiling
No liability insurance so you will be liable for their mistakes
No workman’s compensation so their employees can sue you if they get hurt
Drive old, dented, leaky vans that leak oil in your driveway
Book more jobs in a day so no more than 45 minutes are spent cleaning your home
Give employees a one-day training crash course and NO further technical training
Hire technicians for $8 an hour and hope they’ll care enough to do a good job--yeah, right!
You think you’re really getting a bargain, but think again. Many cleaning companies in Pensacola cut most or all the expenses listed above. Funny part is, their clients assume things like insurance are covered, but it’s not. Any company that charges you a cheap price has to cut expenses. There is no way they can afford to do the job we do and charge a really cheap price.
We’ve been in business for 11 years and plan on keeping our loyal clients. I refuse to cut these expenses, no matter how high gas gets.
Besides, in this day and age, you really have to be careful who you bring in your home. Do you want a guy with a felony record cleaning in your bedroom? I know of several guys with felony records who work for other carpet cleaning companies in Pensacola. Some have tried applying with me, but I will NOT hire them.
Our clients already tried the cheap guys...
That’s why they’ve come to us. They’re tired of cleaning companies who show up late, look unprofessional, do a poor

For our neighbors in the 32514 zip code:
I’ve Set Aside
3 FREE GIFTS
Just for YOU!
Response required by September 30, 2008

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job, and won’t come back to fix their mistakes.
After thinking it over for a moment, I concluded there was no way I could do this to my neighbors or my current clients. I’ve spent too much time and effort building a quality cleaning company to let it all go to waste.
So, “How can I prove our outstanding reputation, education, experience, and cleaning system is better than our competitors and well worth the cost?”
You Get the Best Offers of the Year: For two weeks only, I want to offer you three completely FREE gifts just for trying us out.
FREE Gift #1: Any spot up to 100 square feet cleaned absolutely FREE. It doesn’t matter how dirty the area is, we’ll clean it with our $22,000 truck mounted cleaning system operated by technicians trained to remove the worst stains. ($34 value)
FREE Gift #2: 50 square feet of hard floor cleaning. This includes, tile and grout, natural stone, or vinyl floor. Our expert cleaning systems will make your floors sparkling clean again. ($33 value)
Why would I do this? First, I really want to show you how our service is better than our competitors. Second, our shop is close to your house. You’re our neighbor, so we can save costs of driving time and fuel. Once you use us, we know you won’t use any other company again, even if we charge a few dollars more.
Give us a try. Call 474-1133 today to set an appointment. This offer absolutely expires on October 24, 2008, as our busy season is right around the corner. Call now. Appointments fill up fast.
Sincerely,
John Braun
Premium Carpet Care, President
P.S. Here’s FREE Gift #3: The first time we clean for you, you also get a FREE bottle of spot remover with lifetime FREE refills. Just stop by our shop on Olive Road any time you need more. Being that you are located in our neighborhood, we can service you better, give better discounts, and offer you more than our competitors.
P.P.S. These 3 FREE gifts may not be offered again this year. So, you must make your appointment before October 24, 2008. Call today and get 100 square feet of carpet cleaning AND 50 square feet of hard floor cleaning FREE.
Call us today at 474-1133
To see videos of our carpet, tile and grout, area rug cleaning, and hardwood floor maintenance systems, visit www.CarpetCareTips.com

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