Thanksgiving is When I Saw REAL Profit in the Cleaning Business

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Back in November 2001…merely months after September 11th.

The economy was terrible. But I needed money.

My wife gave me notice that we needed to buy a house because our current house wasn’t suitable for our one-year-old who just started walking.

I needed to come up with a QUICK $10,000 for a down payment.

This was $10k on top of all our other bills and recoup from the slow down after September 11th.

Back then, it was only me and my assistant tech on the truck.

So I put together a solid marketing plan and banged it out.

I earned the extra $10k + another $5k for cushion.

That was the first time I REALLY saw big profit in my cleaning business.

I’d only been in business for a couple years and it was the first time I saw the rewards in repeat clients, referrals, and a my sales system.

How did I do it?  First, I had a goal I needed to meet.  Second, I had a plan.

What did I do? First, I marketed to my current clients so I could:

* Get more referrals

* Make sure they called ME instead of my competition

* Implement a plan to up-sell and build for the future

And I concentrated on getting NEW clients who paid my higher prices:

* No cheap, coupon based advertising

* New clients in high-end neighborhoods

* Using predictable, profitable marketing

This is the time to make maximum profit. But you MUST be ready! NEW clients don’t come banging your door down unless you plan for them to come.