Here’s one great way to do client retention marketing:
I’ve been busy getting my book published. That’s why you haven’t heard from me in a while.
Now it’s proofed and ready to be released Tuesday, AUGUST 16th.
The title is “Killer Advertising for Cleaning Businesses- The Hitman’s Guide.” It’s an easy read with picture examples.
Watch your email and Facebook because I’ll be giving some killer bonuses to the first 100 people who buy it on Amazon.
*** Here’s the TEST to see if your cleaning clients remember you? ***
I had lunch the other day with Wayne Rainbolt, one of my Ad Club members. We started talking about how to get MORE referrals and keep MORE of our clients.
Wayne said, “My clients forget my company name right away. I know this because they ask who to make the check out to at the end of nearly every job.”
I said, “That’s the test. If your client asks what your company name is while you’re still in their house…there’s NO WAY they’ll remember you without marketing back to them.”
It’s the cold, hard truth with every cleaning company. You spend BIG $$$ marketing to them. You hand them a business card, bottle of spot remover, and brochure. It’s written on your shirt for crying out loud…
…and they STILL CAN’T REMEMBER YOUR COMPANY NAME.
Do you think they’ll remember you a week later when their neighbor asks who they hired to get their carpet and floors so clean? NOPE.
Is there much hope they’ll remember you six months or one year later when they need their carpet cleaned again? NO WAY!
You need client retention systems in place.
This is the MOST valuable marketing you can do in your cleaning biz.
See this video that shows you one of the great client retention systems we use.
Watch for the book company out this Monday, August 15th. It’s got some great examples that me and other cleaners have used to grow their business.