Here’s the breakdown:
Go to Ads Manager
Click Tools, then choose Audiences
Click Create Audience
Select Custom Audience
Click Website Traffic
Give your Custom Audience a name, choose a Website Traffic option and click Create Audience
If you’re doing ANY online marketing…
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I HIGHLY recommend you tie your efforts in with a solid re-targeting system.
See how to do it in this video.
This will allow you to follow your website visitors ALL OVER FACEBOOK.
…for weeks AFTER they leave your website.
In this video I let you watch over my shoulder while I set up a Facebook re-targeting campaign for one of my clients.
If you’re doing any marketing on Facebook, this is really valuable.