Archive for Branding

Next Week it’s CRITICAL to Contact Cleaning Clients

This next week is critical if you want to keep your clients and get referrals.

You don’t want them calling or referring your competition on accident.

The holidays start next month, so they’re thinking STRONGLY about cleaning.

If you haven’t contacted them in the past two months, there’s a REALLY good chance they don’t remember your company name.

If your clients ever ask you for your company name when writing a check, they don’t remember.

The business card and fridge magnet you left them? They’re probably lost.

THEY CAN’T GOOGLE YOU IF THEY DON’T REMEMBER YOUR NAME.

See this video of some campaigns I’ve done.

Pre-Holiday marketing is the best client retention you can do.

I’ll show you a campaign we did last year that branded our company well.

This is the time of year we rely on past clients to refer us so we can make MAX profit by the end of the year.

Here’s how to do it.

$50 or $150 an hour Cleaning?

Click here for details on the Ad Coaching Club.

How much do you make an hour cleaning?

I’m talking about the actual time from job start to finish.

This is one of the most important numbers to watch.

Why do some cleaners make $150 per hour and another cleaner in the SAME CITY makes only $50 an hour?

It has NOTHING to do with pricing by the room or square foot. It has NOTHING to do with your method of cleaning or how well you clean.

It has everything to do with POSITIONING.

See 7 ways to position your company to charge what you want.

Position yourself right and charge what you want to charge.

It’s amazing how much some cleaners charge…and how little other cleaners charge.

Don’t be the cleaner who doesn’t position your company well and goes out of business. Poor positioning is the fastest way to lose money.

Calendar for Your Cleaning Marketing Campaigns

To get these templates designed for your cleaning company, Click Here to join Hitman’s Ad Club.

Click to download

Click Here to See the Full Print Version

We’re half way into 2017.

How’s your cleaning biz going?

Have you been getting all the NEW clients you need to meet your goals?

I wrote up a “Marketing Calendar” designed to help you plan your marketing throughout the year.

It’s all about planning your online and offline marketing campaigns.

It’s a one-page, printable calendar.

And I just shot a short video to give you examples of this marketing

See the video and get the “Marketing Calendar” above.

P.S. Download and then print out the marketing calendar and plan right now so you can get started planning your cleaning biz.

P.P.S. After you download the calendar, watch this video to see examples from the calendar.

Show Your Cleaning Clients Some Love This Summer

Click Here for details on the Ad Club.

Here’s a video I just made for you.

It’ll give you some ideas for marketing this summer

Doing this has helped other cleaners:

* Get new clients in high-end neighborhoods

* Have a repeat client ratio at 85%

* Double their referrals

* Get HIGHER job tickets

Watch the video above.

P.S. It’s not just about getting more clients. It’s about building a valuable brand and connecting YOU with your ideal clients.

Instantly Build Trust With Carpet Retailers, Realtors & High-End Clients

Get Your Review Copy of This Book Here!

It’s hard to stand out and educate your customers.

In a digital marketing world, your clients can’t tell the difference between marketing materials and educational materials.

Sure, you send newsletters, write blog posts, and post to social media.

But even what’s educational and meant to position you as a company to trust, is often rejected at first glance because it still looks and feels like advertising.

This solves that problem.

*** Here’s the PERFECT sales and conversion booster THAT NEVER GETS REJECTED OR IGNORED***

Write your own book on cleaning and become the trusted expert!

I’ve written the book for your company. You’ll get private label rights to use my book in your city.

Click the video above to see a quick walk-through of the book

*  Start Working With Clients Who Know What They’ll Lose If they DON’T hire you…

* Never Deal With An Uneducated Cleaning Prospect Again

* Never Deal With Prospective Clients Beating You Up About Your Price

P.S. Stop throwing thousands of dollars away on advertising and do something to build TRUST so you hold a position in the market.

Get Your Review Copy of This Book Here!

FAQ about this book:

How much are the private label rights and customization?

$997 total.  That’s it.  The fee includes graphic design, customization of the cover, small changes to one chapter, and rights to use the book in your city.  The only other thing you’ll need to pay for is the printing of each book. 

How much is it to print each copy?

Approximately $2.85 plus a small shipping fee.

Is there a minimum order to get a book printed?

There’s no minimum.

Can I change some or part of the book?

There is room for changing small parts of the book.  Typically, a carpet cleaning company may want to change the section about the method of cleaning if they strictly do dry cleaning.  Small amounts can be changed for no charge, but changing more than a couple hundred words or changing text in several places may have a small additional fee.

Jump Start Your Busy Cleaning Season Now

Get sign up details for the Ad Coaching Club here.

TONIGHT  I’m holding a special webinar THURSDAY at 7pm central time where I’ll be giving you more specific tips and answering questions.

Register FREE for TONIGHT’S webinar at:

https://app.webinarjam.net/register/35229/165bc835ff

5pm pacific | 6pm mountain | 7pm central | 8pm eastern

Right now is a very crucial time for planning your marketing.

Do you want to start spring cleaning at the beginning of March or wait until April?

The first few years I was in business, I sat around and waited for the spring rush to come.

And it eventually came…but it did NOT come as soon as I wanted it.

So then I put a few marketing techniques in play and WA-LAH…spring cleaning came earlier.

I just shot this video that explains and gives you examples.

 

P.S. This works to get spring cleaning jobs booked even in snowy areas. In fact, I have a specific advertising piece in the video for areas where it snows.

P.P.S. The main goal is to get them calling EARLIER and get your schedule BOOKED NOW. That’s what this is all about.

What Do You Do When the Cleaning Business is Slow?

Click Here to Download this Report Now!

Cleaners ask me this question at least a couple times a week this time of year.

“What do I do when business is slow?”

#1:  Double your referrals

#2:  Get more frequent cleanings from clients

#3:  Get BIGGER job tickets.

It’s all done with one simple marketing method:

* All of the most successful cleaning companies I know do it.

* Most cleaners I’ve seen do this have doubled their business.

* This always brings a more stable, steady income.

I wrote a special report for you to get FREE here that shows you.

P.S.  Would it help if 80 – 90% of your clients used you again and your clients never forgot you?

 

Winter Marketing Plan for 2017

Just updated my Winter Marketing Plan for 2017.

Every December, I tweak this plan so it’s got the most up-to-date marketing tactics to help you stay busy in winter.

It’s FREE and it’s posted below for you.

wintermarketingreportcover

Click Here to Download

Also, keep watching your email. I’ll be sending out a series of Winter marketing tips over the coming weeks. And soon, I’ll be doing a Free “Winter Marketing Prep” webinar.

Marketing Calendar for Cleaning Businesses

An Ad Club member recently asked me to put together a Marketing Calendar to see a plan for the entire year by dates. So here’s the marketing calendar. This will put the whole picture together for you in a snapshot.

I thought this would be a good start to the year to get some guys thinking about how to plan their marketing. I’ll be putting out my updated Winter Marketing Plan pretty soon with some specifics on these tactics.

Click to download

Click Here to See the Full Print Version

Trump vs Hillary? Join the Conversation

Click Here for Details on the Ad Club

No this isn’t a political email.

Well, I guess it is somewhat. Let me explain.

I’ve had my cleaning business for at least a few presidential elections and I know that business tends to slow down a couple weeks before the election.

Why does business slow down?

People are only thinking about the election.

So why not join the conversation already going on their minds with a funny political ad campaign to your clients and prospects via mail, email, and Facebook?

This video will show you what I mean.

You might as well join the conversation they’re already thinking about…and then put your own spin on it.