Archive for Advertising

Marketing Planning Calendar for Cleaners

Here’s a cleaning marketing calendar to give you ideas.

Click Here to Download the Calendar (PDF)

I got several requests to put together an updated marketing calendar for 2018.

So Happy New Year, here it is…

I thought this would be a good start to the year to get you thinking about how to plan your marketing.

Also, I put out my updated Winter Marketing Plan so you can see some specific examples of these tactics.

Download the FREE marketing calendar and marketing plan now at the link below.

Click Here to Download the PDF Report

Cleaners Black Friday

Cleaners 50% Off Black Friday:

Here are TWO of my best selling courses.

I’m putting these up for 50% OFF until Monday.

Commercial Marketing Course to get you in front of the BEST commercial clients.

* This course includes the letters, scripts, brochures, and everything you need to attract commercial clients.

Secrets of Profitable Advertising system to get the BEST residential clients.

* This is a big package of ads, training CDs, DVDs and ad samples that we send you in the mail.

With both courses, you’ll also get one month FREE in the Ad Club ($137 value).

If you’re already an Ad Club member, buy one of these courses and you’ll get your next month FREE, plus another surprise.

Until later,

John Braun
Ad Hitman

P.S. Get both courses at 50% OFF, plus you get one month FREE in my Ad Coaching Club and another special bonus surprise.

But hurry, these deals expire Monday night.

See if Your Cleaning Ad Sucks

See details on Hitman’s Ad Club Here.

Have you wondered why your cleaning advertising didn’t do well?

Maybe you got zero response?

There’s usually a reason why things went wrong.

I just shot a short video that gives you a quick way to determine whether or not your ad is any good.

This goes for all online ads on Facebook, Adwords, email newsletters, and websites…along with offline ads on postcards, EDDM mailers, and other marketing.

How I Got Into the Cleaning Business

I recently met with a coaching member who is starting a cleaning business.

He’s only 21. He reminded me a lot of myself when I started.

You may need to hear this, because I want to show you that if I can do it, you can too. I had nothing to start with.

I was in college, majoring in advertising.

I REALLY wanted to start a business. Any business.

And I did NOT want to work for someone else.

I had worked with a “splash and dash” carpet cleaning company for two months, so I felt I had some experience. At the time, I was working at a hotel making barely over minimum wage.

I had nothing to lose.

So, I got out my shiny new credit card and charged a $10,000 brand new truck mount. Then, I bought a decent looking used van for $1,000.

I was in business!

But I had no customers. However, I did do my marketing homework. I still had A LOT TO LEARN.

I developed a strategy. Then I developed marketing tactics that started with newspaper ads and a direct mail campaign to homeowners in high-end neighborhoods. Then, I developed Internet marketing that brought in lots of great clients.

It’s what worked for me.

Ten years later, I started Hitman Advertising.

I put my entire strategy outlined in my “Secrets” package.

Right now, you can get my “Secrets” package at 50% OFF for a short time:

I went from ZERO to $4,000 a month in no time. Shortly thereafter
I was doing $10,000, then $20,000, $30,000, $40,000, $50,000.

And it all started with ONE simple media targeted at the right

For the past 10 years, I’ve been helping cleaners all over the world build a steady, profitable cleaning biz. And now I want to help you do it too!

Until Later,

John Braun
Ad Hitman

P.S. My “Secrets” package is currently 50% off with several bonuses you’ll love.

To get dozens of ads ready-to-use and have me mentor you in your marketing go to:

Marketing for Back to School Week

Click here to get these templates in the Ad Club

It’s the week most cleaners dread.

…Back to School week.

Moms and Dads are spending all their money and time on getting their kids ready to go back to school.

This means they have NO time and NO budget for cleaning.

My best advice to you…

***Do NOT stop marketing during a predicted slow down***

Your cleaning business may suffer worse than you think.

And since your competition may not be marketing hard during these weeks, you can quickly and easily dominate.

I’ve put together a new video with some ideas to help.

Watch the video above.

P.S. These ideas are for both online and offline marketing. I highly suggest you do both if you want to keep busy.

Spring Cleaning Marketing Plan [Download & Print]


Click Here to Download the Report

It’s the second most wonderful time of the year..

…Spring Cleaning!

Make sure you’re getting all you can out of it.

Here’s a report I just updated for you:

I’m giving you 31 marketing tactics you can use this spring to get more cleaning jobs.

Download it.

Print it.

Use it.

It’s FREE.

P.S. It’s all about helping you have the best spring season you’ve ever had. Take these ideas and do it.

3 Cheap Ways to Get Cleaning Jobs in Winter

Details on the Ad Coaching Club Click Here

It’s still winter.

…and it’s going to last for another month and probably more.

Here’s a video I just shot for you that laser targets your EXACT ideal clients.

These are prospects who:

* Are very likely to call you

* Have the money to hire you

* Can bring you big job tickets

I’ll show you how we use the 1, 2, 3 punch to laser target our best prospects for little money.

P.S. This kind of campaign can be done in the dead of winter for as little as a few hundred dollars and yield BIG returns.

P.P.S. One of my clients used one of these tactics and got a 5000% return on his advertising investment.

Winter Marketing Plan for 2017

Just updated my Winter Marketing Plan for 2017.

Every December, I tweak this plan so it’s got the most up-to-date marketing tactics to help you stay busy in winter.

It’s FREE and it’s posted below for you.


Click Here to Download

Also, keep watching your email. I’ll be sending out a series of Winter marketing tips over the coming weeks. And soon, I’ll be doing a Free “Winter Marketing Prep” webinar.

Thanksgiving Cleaning Postcards

FREE graphic design for Ad Club members.  That’s right, if you’re part of Hitman’s Ad Coaching Club, you get access to hundreds of ad templates (postcards, brochures, flyers, letters, and more) plus you get FREE graphic design on any ad once each month.

To see about becoming a member, see

Only want one postcard without signing up?  Get any postcard design for a one-time $99 design fee for non-members.

Click here to purchase 1 postcard design for $99.

After we design the postcard for you, enjoy the LOWEST COST printing available.  See examples below.

Get 1000 4 x 6 inch postcards for $43.

Get 500 4 x 6 inch postcards for $36.

Get 1000 5.5 x 8.5 inch postcards for $98.

Get 500 5.5 x 8.5 inch postcards for $75.

*Prices don’t include shipping, and prices subject to change.

If you want to speak with us live, call Theresa at 850-474-1110 Monday-Friday 8am to 5pm central.

Thanksgiving is When I Saw REAL Profit in the Cleaning Business

Sign up for the Ad Coaching Club Here

Back in November 2001…merely months after September 11th.

The economy was terrible. But I needed money.

My wife gave me notice that we needed to buy a house because our current house wasn’t suitable for our one-year-old who just started walking.

I needed to come up with a QUICK $10,000 for a down payment.

This was $10k on top of all our other bills and recoup from the slow down after September 11th.

Back then, it was only me and my assistant tech on the truck.

So I put together a solid marketing plan and banged it out.

I earned the extra $10k + another $5k for cushion.

That was the first time I REALLY saw big profit in my cleaning business.

I’d only been in business for a couple years and it was the first time I saw the rewards in repeat clients, referrals, and a my sales system.

How did I do it?  First, I had a goal I needed to meet.  Second, I had a plan.

What did I do? First, I marketed to my current clients so I could:

* Get more referrals

* Make sure they called ME instead of my competition

* Implement a plan to up-sell and build for the future

And I concentrated on getting NEW clients who paid my higher prices:

* No cheap, coupon based advertising

* New clients in high-end neighborhoods

* Using predictable, profitable marketing

This is the time to make maximum profit. But you MUST be ready! NEW clients don’t come banging your door down unless you plan for them to come.