Google Adwords Update Cleaners Should Know

Get More Adwords Training in Hitman’s Ad Club Here

One of my clients emailed me and said….

“Why are my competitor’s ads longer than mine?”

“Google changed Adwords again, that’s why”… I said.

Adwords gets many cleaners HUGE response.

4-to-1, 6-to-1, even 12-to1 returns are common.

But…you have to know their system and keep up when they change.

So I shot this video to keep you up to date on the NEW way you can create ads in Adwords.

If your ads have NOT been updated, you’re throwing away money.

See my “5 Tips for Writing Better Adwords Ads” after this new update. You’ll be surprised at how well Adwords can work when you do it right.

Calendar for Your Cleaning Marketing Campaigns

To get these templates designed for your cleaning company, Click Here to join Hitman’s Ad Club.

Click to download

Click Here to See the Full Print Version

We’re half way into 2017.

How’s your cleaning biz going?

Have you been getting all the NEW clients you need to meet your goals?

I wrote up a “Marketing Calendar” designed to help you plan your marketing throughout the year.

It’s all about planning your online and offline marketing campaigns.

It’s a one-page, printable calendar.

And I just shot a short video to give you examples of this marketing

See the video and get the “Marketing Calendar” above.

P.S. Download and then print out the marketing calendar and plan right now so you can get started planning your cleaning biz.

P.P.S. After you download the calendar, watch this video to see examples from the calendar.

Get Referrals and Frequent Cleanings


Click Here to Get These and Hundreds of Marketing Pieces Designed for You.

This is the perfect way to…

* Get more referrals

* Inspire your clients to clean frequently

* Market your cleaning service on a small budget

Every cleaning company, from the smallest start-up to the largest, should be doing something like this.

See this video at the page below:

I’ve been using one of these strategies for years with great success. The second is a brand new strategy we just started using.

P.S. It’s so cheap and easy to do, it makes perfect sense. It’s only a matter of getting it done.

Show Your Cleaning Clients Some Love This Summer

Click Here for details on the Ad Club.

Here’s a video I just made for you.

It’ll give you some ideas for marketing this summer

Doing this has helped other cleaners:

* Get new clients in high-end neighborhoods

* Have a repeat client ratio at 85%

* Double their referrals

* Get HIGHER job tickets

Watch the video above.

P.S. It’s not just about getting more clients. It’s about building a valuable brand and connecting YOU with your ideal clients.

Quick Cash in the Cleaning Business

Click Here to get these templates or these mailers designed for your company.

Get 1000 of these 4 x 6 inch postcards printed for $36.

You can get these printed and mailed for you at around 47 cents per postcard- postage included!  That’s 47 cents total!

Building a steady, income producing cleaning business takes effort.

You need to have several marketing tactics in place that bring in jobs regularly.

But sometimes you just need the phone to ring FAST!

Here’s one of the quickest ways I’ve found to get the phone ring.

* It can be done for as little as $100.

* Brings in over 5X the money invested normally.

* Your client list gets cleaned up in the process.

* You can do it any of year.

I’ll show you in the video on the link below:

P.S. In the next coming weeks, I’ll be telling you about other marketing that gets QUICK results. Don’t be fooled by ad reps who tell you it can’t be done…

See the actual campaign at the video above.

Instantly Build Trust With Carpet Retailers, Realtors & High-End Clients

Get Your Review Copy of This Book Here!

It’s hard to stand out and educate your customers.

In a digital marketing world, your clients can’t tell the difference between marketing materials and educational materials.

Sure, you send newsletters, write blog posts, and post to social media.

But even what’s educational and meant to position you as a company to trust, is often rejected at first glance because it still looks and feels like advertising.

This solves that problem.

*** Here’s the PERFECT sales and conversion booster THAT NEVER GETS REJECTED OR IGNORED***

Write your own book on cleaning and become the trusted expert!

I’ve written the book for your company. You’ll get private label rights to use my book in your city.

Click the video above to see a quick walk-through of the book

*  Start Working With Clients Who Know What They’ll Lose If they DON’T hire you…

* Never Deal With An Uneducated Cleaning Prospect Again

* Never Deal With Prospective Clients Beating You Up About Your Price

P.S. Stop throwing thousands of dollars away on advertising and do something to build TRUST so you hold a position in the market.

Get Your Review Copy of This Book Here!

FAQ about this book:

How much are the private label rights and customization?

$997 total.  That’s it.  The fee includes graphic design, customization of the cover, small changes to one chapter, and rights to use the book in your city.  The only other thing you’ll need to pay for is the printing of each book. 

How much is it to print each copy?

Approximately $2.85 plus a small shipping fee.

Is there a minimum order to get a book printed?

There’s no minimum.

Can I change some or part of the book?

There is room for changing small parts of the book.  Typically, a carpet cleaning company may want to change the section about the method of cleaning if they strictly do dry cleaning.  Small amounts can be changed for no charge, but changing more than a couple hundred words or changing text in several places may have a small additional fee.

5X Return on EDDM Cleaning Postcard

Neighborhood EDDM Postcard

I sent out 2100 of these 8 x 10 inch postcards on Monday and booked 11 jobs so far.

Does EDDM work?  It works well when you do it right.

Yes, this EDDM postcard gets a great return every time I run it in my company.

And every time one of my clients run it correctly, they get a great return too…typically a 4X RETURN on their advertising investment. But results do differ and you could do better or not as well.

What makes this EDDM postcard work?

In this EDDM postcard, the message is all about SOCIAL PROOF.

The entire message is about proving to the homeowner that we have recently cleaned in their neighborhood.

We do this by putting up a picture of the house we cleaned or something in the front of their neighborhood.  In this case, we put up a picture of the neighborhood sign.

This gets ATTENTION and PROVES you were in the neighborhood!

How many times do you get a postcard with a picture of something in your neighborhood?  Seldom.

When a homeowner is thinking about hiring a service, she wants to know who her neighbors use.  This postcard tells her.

How could you make this postcard respond better?

You could include a testimonial of your client on Marcus Pointe Blvd.  To make the sales message even better, include a picture of you and your client by the testimonial.

What else was done for a better response?

We gave an offer of 3 FREE gifts with any minimum cleaning purchase.  You don’t have to give away this much, but the offers we gave strategically promote cross-selling of our other services….not just carpet cleaning.

We explained WHY we were giving the offer.

We boasted and gave specifics about our 100% satisfaction guarantee.  We want them to know they can trust us.

We gave a deadline.  This offer isn’t good forever and we want them to not forget about it.

Get this postcard template and hundreds of other proven ads in my Ad Coaching Club.  See details HERE.

7 Step Guide to Email Marketing for Cleaners

Click Here

Click Here to Download the PDF Guide

This is the basic guide.

It’ll walk you through EXACTLY what you need to know to start a successful email marketing campaign.

Some of what is covered:

* What to say in your email newsletters so you book jobs
* Top recommendations for email software
* Examples of proven email newsletters
* Ideas for subject lines to get readers to open your email
* How to collect email addresses
* Secrets to making your emails get MORE cleaning jobs

I’ve been using email marketing in my cleaning biz for over 15 years. This report is a summary of all ins and outs.

I spent hours putting this report together…enjoy.

P.S. This report was originally strictly for my coaching members. But I decided to give it out to everyone on my subscriber list…it’s just too important to keep behind locked doors.

5 Insider Tips Cleaners use to Get the Best Response With Email Marketing

Right click the download link below to download the MP3 audio:

Dollar for dollar…

Email marketing is the BEST advertising you can do.

But there are a few tricks to getting the best response.

Watch this video or download the MP3 audio to listen later:

You’ll see how to:

    • Have people to book cleaning appointments from your emails
    • Use the subject lines to get more emails opened
    • Get email addresses from prospects and clients
    • Use the right pictures to get a better response

P.S. If you’d like to do a cheap marketing campaign that brings in thousands of dollars in business for some cleaners every month, you need to look into this.

Click Here to Download the PDF Powerpoint handout of this presentation.

How to Get New Clients and Keep Loyal Clients…for $20 per Month

This is an underused method of advertising that brings in thousands of dollars in business every month for many cleaners…all for around $20 per month.

My Promise To You:

I’ll show you exactly how to make more money in the cleaning business and cheap way of getting new clients and keeping existing clients… all while only spending $20 per month.

What is this method of advertising?

Email marketing.  No, not spam email, but instead, permission based marketing.  Yes, you can design it so some people will automatically sign up for your email newsletters.  In some cases, this can be an automatic,  set-and-forget type of marketing.

Sending a regular email newsletter just like this has gotten my company over $2,500 in business with a single email. Of course, these results are after emailing our clients regularly and these results aren’t always typical.

Here’s what email will do for you:

• You’ll have the cheapest way of getting new clients and keeping existing clients.

• You NEVER have to worry about spending too much money to keep your clients.

• What else can you do with your advertising budget when you have budget to spare?

WARNING What I’m about to show you is one of the cheapest ways to capture prospects and keep existing clients.  But it by NO means should be the only marketing you do to keep your beloved clients.  I HIGHLY RECOMMEND postcard and newsletter mailing to your clients…email marketing does NOT replace good mailers.  Instead, email marketing is a perfect enhancement to your client mailing program.

6 Killer Mistakes to Avoid With Email Marketing

  1. Do not send emails from outlook or your own email software
  2. Do not send emails solely for promotion.
  3. Do not allow huge gaps of time when you don’t mail them.
  4. Do not fail to put an opt in on your website.
  5. Do not forget to educate them and help them.
  6. Do not forget graphics, but every email doesn’t have to be pretty.

How to collect email addresses:

NOTE:  If you are sending emails, do it only if you have PERMISSION from the email address owner.  It is illegal to send email to anyone who has NOT given you their email address.  Do NOT purchase email addresses.  This is considered spam and will only buy you headaches.

Use an opt in box on your website:

Other ways to collect email addresses:

Opt-in box on your website for web lurkers

Special offer mentioned in snail mail newsletter for e-newsletter sign-up

Opt-in box on website for current clients

Over the phone when booking an appointment to email a confirmation

When clients fill in an authorization, leave space for email address

Give them reasons to opt-in…

Give away a FREE report

Show them an informative FREE video

Offer a coupon for dollar amount off

Give away a coupon for FREE room of carpet cleaning

KISS Principle:  Keep the opting in simple.  Only ask for their email address and possibly the first name.

What options do you have for your email newsletters?

1. You can send emails yourself.  This is the free way to do it but NOT ideal.  If you use Outlook, Gmail, or most others, you have the ability to send multiple broadcast emails.  Usually you can send around 50 emails at one time.  Any more than 50 may put your email at risk for getting red flagged for sending spam.  The downfall is that you can’t provide an automatic sign-up form on your website and users don’t have a way to automatically get off your newsletter list.  And of course, there are no auto-responder messages that can be sent automatically. This is my least recommended option.

2. FREE email services like www.mailchimp.com and www.benchmarkemail.com offer free email broadcast services.  As you may expect, these services are limited and their goal is to upgrade you to a paid status.  Some have the ability to place a sign up form on your website for automatic sign up.  However, many of the free services have a high rate of emails getting undelivered.  Also, ads are often present in the emails and none of them allow auto-responder messages to be sent.

3. Paid email services like www.aweber.com , www.icontact.com and www.constantcontact.com offer broadcast email services.  Their rate of deliverability is usually higher than the free options.  As well, these paid services allow for auto-responder messages to be sent automatically when a user signs up for your e-newsletter.  Check with the individual provider because the specifics vary.  For example, Aweber allows for unlimited auto-responder messages, while Icontact only allows for six messages.  If you plan on using auto-responder messages (I would if I were you), check around before you sign up for a service.

FREE Email Marketing:  Yes, you can use your own email address for very small mailings under around 100 for FREE.

If you’re not a member of Constant Contact, use this link to get a 60 day FREE trial.

http://www.constantcontact.com/features/signup.jsp?pn=hitmanadvertising 

Send out email newsletters based on the season.

13 Ideas For Profitable Email Marketing

1. Use Email Marketing to Build Permission-Based Lists. Prospects who give you permission to market to them are more likely to actually use your service.

2. Use a Reputable Email Delivery Service. Using a true email delivery system will get more of your emails delivered.  As well, you’ll look more professional and be abiding by the laws of email marketing.  (Examples:  Constant Contact, Aweber, Zookoda, Hitman’s New Email Autoresponder)

3. Give Web Visitors Reasons to Opt In. You must offer some sort of premium to entice visitors to give up their name and email address.

4. Avoid Spam Complaints With Consistent Mailings. Surprising as it sounds, mailing more often can reduce spam complaints.  Mail at least once every other week.

5. Autoresponders Can Be Used as Robotic Sales Agents. A sequence of contacts is a powerful way of delivering your sales message.  Set your messages up so they are delivered in automatic daily sequence.

6. Ask for the Sale in Every Email. Give valuable content your prospects want to read, but DO NOT forget to ask for the sale.

7. Use Subject Lines that Pull the Reader In. Write your subject lines so they are Personal and arouse Curiosity.

8. Start Each Email With Undeniable, Confirmed Truth. For instance, you may start with the date.  Make them say, “Oh yes, this is true.”

9.  Avoid making your email look like an ad.

10.  Send Short Emails That Creates Curiosity. The response you’re after is to get the email respondent to click the link to visit your site.

11.  Send Emails as Plain Text.  Plain text emails are delivered more often and seen as more personal.

12.  Always Honor Unsubscribe Requests. Avoid needless headaches.  An automatic email system like Constant Contact does this for you automatically.

13.  Unsubscribes will come.   People will unsubscribe.  Some will even complain they never subscribed to begin with.  Only half of your emails may get delivered.  Nonetheless, email marketing is one of the most lucrative forms of advertising you can do.

Email marketing is so cheap to use.  Use it now!

Want the printable PDF version of this blog post?

Download it by CLICKING HERE.

 

Coming Next Week:  Find out what gets the best response in your email marketing emails.